Tono de Marca

Friendly, Sassy, and Relatable

Valores de Marca

• •Confidence
• •Affordability
• •Authenticity

Mejores Prácticas

• •Embrace the "Sass": Always inject a bit of confidence and playfulness into the copy. Use confident, empowering language and don't be afraid of a little wit.
• •Speak Like a Friend: Write captions and descriptions as if you're talking to a friend. Use casual language, ask questions to encourage engagement, and use relevant emojis to add personality.
• •Highlight Confidence and Affordability: Frame products not just by their features, but by how they will make the customer feel (e.g., "confident," "unstoppable") and the value they offer ("trendy style without breaking the bank").
• •Stay True to the Western Roots: Consistently use keywords and themes related to Western, rodeo, and bohemian culture. This reinforces the niche and attracts the right audience.
• •Be Authentic and Personal: Continue to share the founder's story and feature real customers. Use "I" and "we" to maintain the personal, small-business feel that customers connect with.

Percepción Social

Positive and Community-Focused

Ejemplos de Copy

• •Stop what you're doing, cowgirl! 🤠 The 'Desert Rose' denim jacket just dropped and it's bringing all the sass. Perfect for throwing over a graphic tee or your favorite dress. Who's ready to turn some heads? Tap to shop before it's gone! ✨ #westernfashion #denimjacket #rodeochic
• •Say it louder for the people in the back! Our 'Not My First Rodeo' graphic tee is for the woman who’s confident, capable, and isn't afraid to show it. Made from ultra-soft cotton for all-day comfort, whether you're at a concert or just running errands. The vintage-inspired lettering gives it that perfectly worn-in look. Tuck it into your favorite jeans, add a turquoise belt, and go conquer your day.
• •Hey Sass-Queen! 😉 A treat from us is inside...
• •Affordable Western Style That's Actually Cute. Shop MellBells.
• •Western Style with a Touch of Sass. Free Shipping On Orders Over $100.