Brand Tone

Conscious and Responsible, Innovative and Artistic, Playful and Vibrant, Fashion-Forward and Stylish, Authentic and Proud, Engaging and Story-Driven

Brand Values

• •Sustainability
• •Innovation
• •Ethical Responsibility
• •Fashion and Design Excellence
• •Joy and Self-Expression
• •Comfort and Durability

Best Practices

• •Always Weave in Sustainability: Ensure that messages of eco-friendliness, vegan materials, recyclability, and ethical production are authentically integrated, not just tacked on. This is a core differentiator.
• •Celebrate Art and Design: Use language that reflects creativity, innovation, and the brand's connection to the art and fashion worlds. Highlight collaborations and unique design features.
• •Maintain a Playful and Positive Voice: Even when discussing serious topics like sustainability, keep the tone upbeat, vibrant, and engaging. Use evocative and sensory language (e.g., referencing the bubblegum scent, the feel of Melflex®).
• •Be Transparent and Authentic: Share the brand's story, its Brazilian heritage, and the journey towards greater sustainability with honesty. Avoid greenwashing by being specific about achievements and ongoing efforts.
• •Educate and Inform Subtly: While celebrating style, gently educate the audience about the benefits of Melflex®, the meaning of vegan and cruelty-free in footwear, and the impact of their conscious choices. This builds value beyond just aesthetics.

Social Perception

A Pioneer in Sustainable Fashion, Trendy and Artistic, Nostalgic yet Modern, Distinctive and Recognizable, Youthful and Vibrant, Quality and Comfort

Copy Examples

• •Headline: Step into a Sustainable Future. Walk with Art. Body: Our latest collection isn't just made; it's imagined. Crafted from our signature 100% recyclable Melflex®, each pair is a testament to design innovation and our love for the planet. Vegan, vibrant, and oh-so-comfortable. Wear your values. #MelissaShoes #SustainableStyle #ArtOfFashion
• •Social Media Post (Instagram - with a vibrant product shot): Color your world, consciously! 🌈 Our iconic Possession sandals are back in fresh, mood-boosting hues. Made in Brazil with 100% vegan, recyclable Melflex® and a sprinkle of that sweet Melissa magic (you know the scent!). Good for your style, great for the Earth. Tap to shop your new happy shoes! #MelissaPossession #VeganFashion #EcoChic #JellyShoesReimagined
• •Product Description Snippet (for a collaboration piece): When [Designer Name]'s visionary aesthetic meets Melissa's innovative Melflex® technology, magic happens. This limited-edition [Product Name] is more than a shoe – it's a wearable piece of art. Sculpted from eco-friendly, cruelty-free materials, it’s a bold statement for the conscious fashion lover. Experience the future of design.
• •Email Subject Line: Art, Fashion, & a Happier Planet: Meet the New Melissa Collection! Email Body Excerpt: At Melissa, we believe style shouldn't cost the Earth. That's why for over 40 years, we've been crafting iconic footwear from innovative, vegan, and recyclable materials. Discover designs that are as kind to the planet as they are to your feet. Because fashion can be fun *and* responsible.
• •Website Banner Text: Made in Brazil. Designed for the World. Loved by the Planet. Sub-text: Explore our 100% vegan and recyclable footwear. Innovation in every step since 1979.