Brand Tone

Faith-filled & Inspirational, Personal & Authentic, Encouraging & Empowering, Passionate & Joyful, Entrepreneurial & Professional

Brand Values

• •Faith & Spirituality
• •Family
• •Authenticity & Honesty
• •Community & Connection
• •Resilience & Hope
• •Creativity as a Gift
• •Entrepreneurship

Best Practices

• •Always Weave in Faith Authentically: Whether subtly or overtly, let the core value of faith be a natural thread throughout the copy. This is central to the brand's identity.
• •Speak from the Heart – Be Personal and Relatable: Share personal anecdotes, struggles, and joys where appropriate. Use "I" and "we" to foster a direct connection with the audience, making them feel like part of the "art family."
• •Use Inspirational and Uplifting Language: Focus on words that evoke hope, peace, joy, encouragement, and the beauty of God's creation. The copy should aim to uplift the reader.
• •Maintain a Tone of Gratitude and Humility: Acknowledge God as the source of talent and success. Express gratitude for the journey and the community.
• •Clearly Articulate the "Why": Remind the audience of the mission behind the art – not just to sell paintings, but to share a message, inspire faith, and create a connection. Regularly review brand guidelines to ensure consistency.

Social Perception

Deeply Appreciated for Faith-Based Inspiration, Seen as Authentic and Relatable, Artwork is Valued for its Beauty and Emotional Resonance, Creative Weekends are Transformative, Perceived as a Mentor and Encourager, Recognized for Her Entrepreneurial Spirit

Copy Examples

• •Instagram Post (Image of a new coastal painting): "Finding peace in the chaos, just like the calm after a storm at sea. This latest piece, 'Ocean's Whisper,' was painted with a heart full of gratitude for the quiet moments God grants us. May it bring a wave of serenity to your space and remind you of His constant presence. Link in bio for originals and prints. #MelissaLyonsArt #FaithInspiredArt #CoastalLiving #PeaceInHisPresence #OriginalArt"
• •Facebook Ad (Promoting an online art course): "Unleash the creativity God placed within you! ✨ Join my online art course and discover the joy of intuitive painting. It's more than just learning techniques; it's about connecting with your heart, expressing your unique story, and finding freedom on the canvas. No experience needed, just an open heart. Click to enroll and let’s paint your journey together! #ArtCourse #CreativeFaith #MelissaLyonsArt #IntuitivePainting #FindYourVoice"
• •Website Blog Post Snippet (Introducing a new collection): "Welcome to the 'Hope Blooms' collection! Each piece was birthed from a season of prayer and a deep sense of God's unfailing promises. Just like a flower pushes through the soil, these paintings are a testament to the beauty that can emerge from even the toughest times. I pray they speak to your spirit and fill your home with light and hope. Explore the collection here. #HopeBlooms #MelissaLyonsArt #ChristianArt #ArtThatSpeaks #NewArtCollection"
• •Pinterest Pin Description (Image of art in a home setting): "Transform your home into a sanctuary of peace and inspiration. 🌿 My coastal and abstract art, inspired by faith and the beauty of God's creation, is designed to bring warmth, joy, and a touch of His divine artistry to your everyday life. Discover pieces that resonate with your soul at MelissaLyonsArt.com. #MelissaLyonsArt #HomeDecor #FaithArt #CoastalDecor #ArtForYourHome #InspirationalArt"
• •Email Newsletter Excerpt (Sharing a personal story and encouragement): "This week, I was reminded of how far God has brought me on this art journey – from tentative first brushstrokes in my kitchen to a gallery filled with His inspiration. It hasn't always been easy, but His faithfulness has been my constant. If you're facing a mountain, remember He's the mountain mover. Let your faith be bigger than your fear. I'm cheering you on and praying His blessings over you. P.S. Keep an eye out for a special announcement about our next Creative Weekend! #FaithJourney #MelissaLyonsArt #Encouragement #ChristianArtist #CommunityLove"