Brand Tone

friendly, personal, whimsical, soft, endearing, intimate

Brand Values

• •Self-love and Confidence
• •Handmade Quality and Care
• •Ethical Consciousness
• •Femininity and Delicacy
• •Community

Best Practices

• •Use a Consistent, Affectionate Vocabulary: Always use words like "angel," "angelic," "lovely," "delicate," "sweetheart," and "handmade with love" across all platforms. This reinforces the brand's soft and caring personality.
• •Maintain a Personal and Intimate Voice: Write copy as if it's coming directly from the founder. Use "I" and "my," and address the customer as "you." This creates a strong personal connection that is central to the brand's appeal.
• •Integrate Brand Values into Messaging: Regularly mention the brand's commitment to self-love, confidence, and supporting animal rescues. This isn't just a business; it's a brand with a heart, and the copy should always reflect that.
• •Embrace the Aesthetic in Visuals and Text: Ensure that the whimsical, "coquette" aesthetic is consistent. This includes using soft-focus imagery, pastel color palettes, and relevant emojis (🐇🧺🕊️♡) to complement the written copy.
• •Engage with the Community Using the Brand Tone: When replying to comments, DMs, or sharing user-generated content, maintain the same friendly and appreciative tone. Refer to followers as "angels" and express gratitude to foster a sense of belonging and community.

Social Perception

Perceived as a legitimate, charming, and niche small business. Valued as a sustainable and ethical alternative to fast fashion, especially within the coquette and cottagecore aesthetics. High regard for handmade quality and the personal touch of the founder, fostering a dedicated community.

Copy Examples

• •Woven with daydreams and delicate lace just for you, our new 'Seraphina' cami is here. Feel the softness and let your inner angel shine. Limited pieces, each made with love. 🕊️✨ #lovemelinna #handmade #coquette
• •Our angels have spoken! A restock of your favorite delicate pieces is coming. Each item is handmade with love and care, ready to make you feel beautiful and confident. Mark your calendars. 🐇🧺
• •A little peek into how your 'sweetheart' top is made. 🧵💖 Each stitch is a whisper of love, just for you. Thank you for supporting my dream and helping us donate to animal rescues! #smallbusiness #sewing #coquettefashion #handmadeclothing
• •A Love Letter to Our Angels, Just for you, a special preview of our upcoming 'My Love' collection. Inspired by whispered secrets and vintage romance, these pieces were designed to make you feel cherished. Thank you for being part of our beautiful community. ♡
• •The 'Blushing Bunnies' Top: An angelic handmade cami, crafted from the softest ribbed fabric. Featuring a delicate lace trim and a tiny satin bow, it's a piece made for picnics in enchanted forests and feeling lovely in your own skin. By purchasing, you're also helping us support bunny rescues. 🐇