Brand Tone

aspirational, elegant, and heartfelt

Brand Values

• •Love and Connection
• •Quality and Craftsmanship
• •Elegance and Sophistication
• •Empowerment and Confidence
• •Customer Experience

Best Practices

• •Maintain an Aspirations Tone: Use evocative and sophisticated language that speaks to the customer's desires for elegance, confidence, and a beautiful life. Words like "discover," "adorn," "celebrate," and "unforgettable" align with this tone.
• •Weave in the Brand Story: Regularly reference the core values of love, connection, and celebrating life's moments. This reinforces the emotional connection to the brand beyond just the product.
• •Highlight Craftsmanship and Quality: In product descriptions and marketing materials, consistently use phrases like "meticulously crafted," "high-quality materials," and "exquisite attention to detail" to build trust and justify the price point.
• •Emphasize Empowerment: Frame the jewelry not just as an accessory, but as a tool for self-expression and confidence. Speak to the "modern muse" and the "strong, inspiring woman."
• •Be Authentic in Community Engagement: When interacting with customers and ambassadors on social media, maintain a warm and heartfelt tone. Respond to both positive and negative feedback with grace and a commitment to the "exceptional customer experience" the brand promises.

Social Perception

Melia Nae is largely perceived as a purveyor of beautiful, stylish, and desirable jewelry, endorsed by influencers, with many positive customer testimonials. However, some user-generated reviews indicate a disconnect between perceived value and actual quality, with some finding it 'costume quality' at its price point. The brand is actively working to build a consistent positive image through its ambassador program.

Copy Examples

• •Introducing The Solstice Collection. Meticulously crafted to capture the sun's longest kiss, each piece is a celebration of the light within you. Adorn your moments in timeless elegance.
• •Style is a story told in details. We love how @[influencer_handle] brings our 'Eternal Love' necklace to life, a perfect fusion of modern grace and timeless sophistication. Shine on.
• •Make their moments unforgettable. From anniversaries to 'just because,' find the piece that says it all. Discover the art of meaningful gifting with Melia Nae's collection of alluring jewelry.
• •The brilliance you deserve, without compromise. Our Moissanite Collection offers the allure of a diamond's fire at a fraction of the cost. Radiate confidence and timeless beauty every day.
• •You are the muse. Your confidence is your signature. If you embody the spirit of modern elegance and unapologetic style, we invite you to join the Melia Nae family. Become an ambassador and inspire the world with us.