Brand Tone

Enthusiastic, Fun, and Approachable

Brand Values

• •Novelty and Innovation
• •Intense Flavor and Fun
• •Community and Engagement
• •Quality and Transparency

Best Practices

• •Lead with Excitement: Start captions and headlines with energetic and enthusiastic language. Use words like "discover," "experience," "explode," and "unleash" to create a sense of adventure.
• •Focus on the Sensory Experience: The unique selling point is the texture and intense flavor. Use descriptive words like "crunchy," "airy," "light," "intense," and "flavor-packed" to help customers imagine the sensation of eating the product.
• •Use a Conversational, Engaging Tone: Write like you're talking to a friend. Ask questions in your captions to encourage comments and engagement (e.g., "Which flavor should we freeze-dry next?," "What's your go-to Munchie?").
• •Incorporate Social Proof: Leverage the brand's popularity by using phrases like "the viral snack," "see what the hype is about," and "join the crunch crew." Regularly feature user-generated content and influencer testimonials.
• •Maintain a Consistent Call-to-Action (CTA): End your copy with a clear, low-pressure CTA. Use friendly and direct phrases like "Shop the crunch," "Grab your bag," "Find your flavor," or "Tag a fellow snack lover."

Social Perception

Melfmade Munchies is perceived as a trendy and exciting brand, particularly among a younger demographic active on TikTok. Customers are drawn to the novelty of freeze-dried candy, often prompted to purchase after seeing influencer taste tests. The majority of feedback is positive, with customers describing the products as "mega lecker" (mega tasty) and fun to eat. The unique crunchy texture is a frequent point of praise. Some criticism exists regarding the price point for the quantity of product received. Other comments mention that certain flavors can be an acquired taste, and some users are conscious of the high sugar content. There is also some curiosity about the process, with users asking if the company simply freeze-dries existing commercial candies. Overall, the perception is that of a fun, shareable snack experience, even if it's considered an occasional, premium-priced indulgence.

Copy Examples

• •Your snack game is about to change forever. Forget everything you thought you knew about candy. We're talking an explosive crunch, intense flavor, and a texture that's out of this world. Ready to taste the future? 😉✨ #MelfmadeMunchies #FreezeDriedCandy #TasteExplosion #CandyLovers
• •Wait for the crunch... 🤯 That first bite feeling is everything! We live for your reactions. Tag a friend who needs to try this! #CandyChallenge #FirstBite #ViralSnacks #FreezeDried
• •WARNING: Our Munchies Are Seriously Addictive. Experience the viral snack that's taking over Germany. One bite and you'll understand the hype. Click to explore our crunchy, flavor-packed world. #SnackAttack #Melfmade
• •The Perfect Treat for Any Occasion. Boring snacks? Not on our watch. Whether you're planning a party, a movie night, or just need a sweet escape, Melfmade Munchies delivers the crunch. Swipe to find your new favorite! #PartySnacks #MovieNight #SweetTreats
• •Psst... We've Got Something New & Crunchy For You! Hi [Name], thanks for being part of the Munchies family! We're always experimenting to bring you the next big taste explosion. This week, we're launching our new Sour Apple Puffs! Get ready for a tangy, crunchy ride. Be the first to try them and let us know what you think!