Brand Tone

Helpful and Informative, Accessible and Direct, Reliable and Trustworthy, Community-Oriented (Subtly), No-Nonsense

Brand Values

• •Quality Products
• •Customer Service & Expertise
• •Australian Owned and Operated
• •Accessibility & Availability
• •Reliability & Efficiency

Best Practices

• •Be Direct and Clear: Use straightforward language. Avoid jargon where possible or explain it if essential. Get to the point quickly, highlighting the product and its benefits or uses.
• •Emphasize Helpfulness and Expertise: Frame copy around solving customer problems or enabling their projects. Offer guidance and position the brand as knowledgeable.
• •Highlight "Australian Owned and Operated": Consistently weave this into messaging where appropriate, as it’s a key differentiator and value proposition.
• •Maintain a Professional Yet Approachable Demeanor: The tone should be trustworthy and reliable for business customers, yet friendly and accessible enough for individual DIYers.
• •Focus on Product Efficacy and Reliability: Back up claims with facts (e.g., purity levels, suitability for specific applications). Ensure consistency in product descriptions and information provided across all channels. Reinforce reliability through mentions of fast shipping or good customer service.

Social Perception

Positive Resource for Specific Needs, Good Value, Local and Convenient (for Melbourne area), Trustworthy Supplier, Responsive (Implied)

Copy Examples

• •Headline: Need Pure Acetone for Your Next Project? We’ve Got You Covered. Body: From industrial degreasing to DIY resin art, our high-purity Acetone delivers the performance you need. Australian owned, reliably supplied. Shop now for fast dispatch! Target: General DIY & Industrial.
• •Headline: Stop Searching, Start Creating! Your 100% IPA is Here. Body: Melbourne Solvents is your trusted local source for high-grade Isopropyl Alcohol. Perfect for 3D print cleaning, electronics, and sanitising. Quality you can count on, service you’ll appreciate. Get yours today! Target: 3D Printing/Electronics Hobbyists.
• •Headline: The Right Solvent Makes All the Difference. Expert Advice, Quality Products. Body: Not sure which solvent is right for your job? Our team is here to help. As a family-owned Australian business since 1998, we pride ourselves on providing the best chemical solutions and expertise. Tell us about your project! Target: Businesses & Individuals needing guidance.
• •Headline: Keep Your Business Running Smoothly. Bulk Solvents, Delivered. Body: Melbourne Solvents offers a comprehensive range of industrial-grade solvents with reliable supply for your business needs. Quality, consistency, and excellent service – that’s our promise. Enquire for a trade account. Target: B2B Customers.
• •Headline: Aussie Owned, Aussie Supplied. Get Your Cleaning & Chemical Essentials Locally. Body: Supporting Australian business matters. Melbourne Solvents provides top-quality solvents and cleaning chemicals right here from our Hallam base. Fast shipping or local pickup available. Target: Customers prioritizing local businesses.