Brand Tone

Friendly and Approachable, Empowering and Confident, Chic and Stylish, Playful and Fun, Relatable

Brand Values

• •Sisterhood/Family
• •Empowerment
• •Style Evolution & Boldness
• •Comfort and Chic Everyday Wear
• •Quality and Value
• •Gratitude and Connection

Best Practices

• •Embrace the "Sister" Voice: Consistently weave in the friendly, relatable, and supportive tone of talking to a friend or sister. Use inclusive language ("we," "us," "your").
• •Highlight Empowerment and Confidence: Frame product descriptions and brand messaging around how the clothes will make the wearer *feel* – confident, bold, stylish, comfortable.
• •Keep it Chic but Approachable: Use contemporary fashion language but avoid overly technical jargon. The style is "effortlessly bold and comfortably chic," so the language should reflect that ease and sophistication.
• •Show, Don't Just Tell, the Fun: Inject personality and playfulness, especially in social media captions. Use emojis where appropriate and engage with comments in a warm manner.
• •Stay True to the Origin Story: Periodically remind the audience of the brand's roots – founded by sisters, inspired by their mom, and driven by a passion to fill a gap in everyday elevated fashion. This reinforces authenticity and connection.

Social Perception

Positive Customer Experiences, Authentic and Relatable, Emerging and Promising, Stylish and On-Trend

Copy Examples

• •Instagram Post (New Arrival): Hello sunshine! ☀️ Our new [Dress Name] has just dropped, and she’s everything you need to feel effortlessly chic and totally empowered this season. Designed by sisters, made for you to shine. Tap to shop and elevate your everyday! #MelbourneClothing #SisterStyle #NewCollection #ChicComfort
• •Email Subject Line (Sale Promotion): Sister, You Deserve This! ✨ Up to 30% Off Your Melbourne Faves! Email Body Snippet: Hey Gorgeous! We believe style should be fun, fearless, and always make you feel like your best self. That's why we're giving you a special treat... because you totally deserve it! Explore our collection of bold designs and comfy silhouettes, now with a little something extra off.
• •TikTok Video Caption (Styling Tip): GRWM! 💕 Taking our [Top Name] from coffee run to cocktails! ☕️🍸 It’s all about feeling confident AND comfy, right? How would you style it? Let us know! 👇 #MelbourneSisters #StyleHack #OOTD #EffortlesslyBold
• •Facebook Ad (Brand Story Focus): Founded by three sisters from Georgia with a shared dream: to create clothes that empower you to be your boldest, most fabulous self. ✨ Melbourne Clothing is more than just fashion; it's a feeling. Discover pieces inspired by Southern California ease and designed to make your everyday extraordinary. Shop our story. #ShopMelbourne #SisterFounded #EmpoweringWomen #ComfortablyChic
• •Pinterest Pin Description (Collection Feature): Dive into the dreamy details of our latest collection. ☁️ Effortlessly chic pieces, designed with love by sisters, to make you feel confident and comfortable every single day. Which look is calling your name? #MelbourneClothing #FashionInspo #ChicStyle #Sisterhood