Brand Tone

Knowledgeable & Passionate, Friendly & Approachable, Community-Oriented, Established & Reputable, Helpful & Customer-Focused

Brand Values

• •Quality: Offering a wide range of reputable bike brands and accessories.
• •Expertise & Service: Providing knowledgeable advice, skilled mechanics, and reliable after-sales service.
• •Community: Fostering a connection with the Melbourne cycling scene.
• •Passion for Cycling: Sharing an enthusiasm for all forms of cycling.
• •Customer Satisfaction: Aiming to provide a positive experience and meet customer needs.

Best Practices

• •Speak from Experience and Passion: Let genuine enthusiasm for cycling shine through. Use language that reflects a deep understanding of bikes and the joy of riding.
• •Prioritize Helpfulness and Clarity: Avoid overly technical jargon unless explaining specific features where necessary. Focus on how products and services benefit the customer and make their cycling experience better.
• •Foster a Sense of Community: Use inclusive language. Refer to local Melbourne cycling experiences, routes, or events where appropriate to build a connection with the local audience.
• •Be Approachable and Friendly: Even when discussing technical aspects, maintain a welcoming and conversational tone. Imagine you're talking to a fellow cyclist in the shop.
• •Reinforce Trust and Reliability: Subtly weave in the brand's heritage, expertise, and commitment to quality service to build confidence without being boastful.

Social Perception

A well-established and iconic Melbourne bike shop, A reliable source for a wide variety of bikes and accessories, Staffed by knowledgeable and helpful employees, A go-to place for bike servicing and repairs, A community-focused local business.

Copy Examples

• •Headline: Your Melbourne Cycling Journey Starts Here. Body: From daily commutes to weekend adventures, Melbourne Bicycles has been the heart of the city's cycling community for over 40 years. Our passionate team is here to help you find the perfect ride and gear, backed by expert advice and a commitment to quality. Ride with us. Tone: Established, Community-Oriented, Passionate.
• •Headline: Not Sure Which Bike is Right for You? We Can Help! Body: Mountain, road, electric, or just something to get you from A to B? Our friendly experts at Melbourne Bicycles will listen to your needs and guide you through our huge range. No jargon, just helpful advice to get you cycling with confidence. Tone: Friendly, Approachable, Helpful.
• •Headline: Keep Your Wheels Spinning Smoothly. Body: Our experienced mechanics at Melbourne Bicycles are dedicated to providing top-notch servicing and repairs for all types of bikes. We'll get you back on the road (or trail!) quickly and safely. Because a well-maintained bike is a happy bike. Tone: Knowledgeable, Reliable, Customer-Focused.
• •Headline: Explore Melbourne On Two Wheels. We've Got the Gear. Body: Discover the city's best-kept secrets and scenic paths with our range of commuter and adventure bikes. Plus, all the accessories you need for a comfortable and safe ride. Visit Melbourne Bicycles and let's plan your next urban exploration! Tone: Passionate, Adventurous, Knowledgeable.
• •Headline: More Than Just a Bike Shop. We're Melbourne Cyclists. Body: For decades, Melbourne Bicycles has been proud to support and be part of this vibrant cycling city. We don't just sell bikes; we live and breathe cycling. Come in and share your passion! Tone: Community-Oriented, Passionate, Established.