Brand Tone

aspirational, confident, chic, direct, and empowering

Brand Values

• •Style & Fashion-Forwardness
• •Confidence
• •Quality & Protection
• •Accessibility to Luxury

Best Practices

• •Lead with Confidence: Use strong, empowering verbs and an active voice. Address the customer directly as a confident and stylish individual.
• •Balance Style with Substance: Always pair fashion-forward language with tangible benefits. For every "chic and stunning," add a "100% UV protection" or "lightweight for all-day wear."
• •Create a Consistent Narrative: Ensure the story of the "confident, modern woman" is present across the website, product descriptions, emails, and any future social media content.
• •Avoid Technical Jargon: Keep the language focused on the feeling and the look. Instead of complex material names (unless it's a key selling point like "Austrian crystals"), focus on the aesthetic they create.
• •Be Aspirational but Relatable: While the tone is aspirational, the scenarios should be relatable (e.g., "stylish workout looks, streetstyle, lifestyle, shopping, travelling"). This makes the "luxury" feel more accessible for daily life.

Social Perception

The public perception is likely divided and potentially skeptical. Despite the brand's projected high-end image, a minimal social media presence and association with aggressive marketing tactics create a disconnect. Many consumers might perceive it as a low-quality or dropshipping operation, rather than a genuine luxury brand.

Copy Examples

• •Don't Just Face the Sun. Own It. Your style is your statement. Our oversized frames aren't just for shade; they're for the spotlight. Find the pair that speaks your language.
• •The Ultimate Power Accessory. Confidence isn't just a feeling; it's a choice. Melba Eyewear is crafted for the woman who walks into any room ready to be seen. Elevate your look.
• •That Main Character Feeling. From beachside lounging to city streets, our latest collection is your essential co-star. With 100% UV protection and head-turning designs, you're always ready for the close-up.
• •Gift a Moment of Glamour. Every pair of Melba Eyewear arrives beautifully packaged, ready to be the perfect gift. Give the gift of style, confidence, and everyday luxury.
• •Your Daily Dose of Chic. Why wait for a special occasion? Our sunglasses are designed for your daily style evolution. Embrace a new mood, a new look, a new you.