Brand Tone

Sentimental, warm, and personal. Also artisanal and high-quality, appreciative and celebratory.

Brand Values

• •Personalization & Uniqueness
• •Handcraftsmanship & Quality
• •Emotional Connection & Memory
• •Sustainability
• •Customer Focus & Service

Best Practices

• •Emphasize Storytelling: Always frame product descriptions and social media posts around the emotional connection and the stories the jewellery can represent (e.g., "celebrate your journey," "a reminder of your bond").
• •Use Warm and Emotive Language: Incorporate words like "love," "cherish," "heart," "soul," "forever," "special," "unique," and "memories" to resonate with the sentimental value of the pieces.
• •Highlight the Artisan Touch: Consistently mention "handmade in Berlin," "handcrafted," "goldsmith expertise," and "attention to detail" to reinforce the quality and personal effort involved.
• •Focus on the "Why" Not Just the "What": Explain *why* personalized jewellery is meaningful – it’s about celebrating milestones, family, and love – not just describing a necklace or bracelet.
• •Maintain Visual Consistency: Ensure photography and visual branding (soft, warm lighting, focus on details, perhaps lifestyle shots showing emotional moments) align with the warm, personal, and high-quality verbal tone. The Instagram feed already shows good examples of this.

Social Perception

High-quality & Artisanal, Meaningful & Sentimental, Trustworthy & Good Service, Elegant & Timeless

Copy Examples

• •Celebrate your unique story. Our new 'Family Ties' collection, handcrafted with love in Berlin, lets you carry your dearest moments close. Personalize a piece today and keep your loved ones near, always.
• •To the heart of the family. This Mother's Day, gift her a whisper of love, an echo of cherished memories. Our handmade, personalized jewellery is more than a gift – it's a story she'll wear forever.
• •Beautifully crafted, thoughtfully sourced. Each Melanie Mirabel piece is handmade in our Berlin studio using recycled gold and silver, because precious moments shouldn't cost the Earth. Wear your values.
• •A tiny handprint, a lifetime of love. Mark life’s most precious new beginnings with a personalized treasure. Handcrafted with heart and soul, our delicate jewellery becomes a cherished heirloom from day one.
• •More than just jewellery, it's a feeling. At Melanie Mirabel, we pour love and care into every handmade piece, creating timeless symbols of your most treasured connections. What story will your jewellery tell?