Brand Tone

Provocative & Daring, Romantic & Passionate, Sophisticated & Worldly, Direct & Confident, Engaging & Community-Focused

Brand Values

• •Unconditional Love
• •Kindness & Gratitude
• •Authenticity & Boldness
• •Entrepreneurship & Self-Motivation
• •Curiosity & Exploration

Best Practices

• •Embrace the Provocative: Don't shy away from using words that hint at the taboo, forbidden, or intense nature of the romance. Use terms like "daring," "illicit," "obsession," "forbidden," "controversial," and "erotic" where appropriate.
• •Highlight Unconditional (but Complicated) Love: Continuously thread the theme of powerful, all-consuming, and unconditional love, even when it's set against a backdrop of conflict or societal disapproval.
• •Maintain a Touch of Sophistication: Whether through visual pairings (like travel imagery) or evocative language, maintain an undercurrent of worldly sophistication that aligns with the author's background and the aspirational elements in her stories.
• •Be Direct and Confident: Mirror the author's own confident approach. Present the stories boldly, acknowledging their controversial nature without apology, much like her own website describes her debut novel.
• •Engage with Reader Emotions: Use language that taps into the strong emotional reactions her books elicit – "heart-wrenching," "addictive," "page-turner," "rollercoaster." Acknowledge the passion of the fanbase in your copy.

Social Perception

Divided but Engaged Audience, Controversial Figure, Successful Independent Author, Seen as a "Dark Romance" Author, Influencer turned Author

Copy Examples

• •For a new "forbidden romance" novel: "Dare to cross the line where love is a dangerous obsession and every touch is a delicious sin. Their story was never meant to be told. Are you ready to hear it? #ForbiddenLove #DarkRomance #MelanieMartins"
• •Promoting the "Blossom in Winter" series: "They say some love stories are written in the stars. Others are forged in fire and defiance. Dive into the world of Petra and Alexander, where unconditional love battles impossible odds. Experience the series that readers call 'addictive' and 'unforgettable.' #BlossomInWinter #AgeGapRomance #EroticThriller"
• •Instagram post with a luxurious travel photo, hinting at book inspiration: "Dreaming up new worlds and intense passions from [Exotic Location]. Sometimes, the most beautiful settings hide the most provocative secrets. What kind of love story do you think is unfolding here? ✨ #AuthorLife #TravelInspo #SophisticatedRomance #MelanieMartinsBlog"
• •Facebook Ad for a Bookish Box: "Indulge your senses. Unbox the passion. Our exclusive Bookish Box delivers the world of Melanie Martins to your doorstep – signed editions, curated luxury items, and a touch of the forbidden. Limited quantities available. Spoil yourself, or the reader you adore. #BookishBox #LuxuryReading #MelanieMartinsShop #DarkRomanceReads"
• •Tweet about embracing controversial themes: "My characters are flawed, their desires are complex, and their love stories often walk the razor's edge of controversy. Because real passion isn't always neat. What are your favorite 'morally gray' characters in fiction? #ProvocativeReads #AuthorMusings #UnapologeticRomance"