Brand Tone

Artistic & Sculptural, Reflective & Introspective, Authentic & Handcrafted, Elegant & Organic

Brand Values

• •Artisanal Craftsmanship
• •Connection to Nature
• •Authenticity and Storytelling
• •Independence and Integrity
• •Customer Trust

Best Practices

• •Always connect the jewellery back to its inspiration aspect of nature, a memory, or an artistic concept. The story is as important as the product itself.
• •Use artistic and sensory language: Employ words like "sculptural", "organic", "forged", "texture", and "form". Describe how the pieces feel and interact with the body, not just how they look.
• •Emphasize the "Handmade" element: Consistently mention that pieces are "handcrafted", "forged by hand", or "made in the studio". This reinforces the core value of artisanal craftsmanship and authenticity.
• •Maintain a reflective, personal tone: Write in the first person ("I believe", "My work explores") where appropriate, especially on social media and the "About" page, to maintain the personal connection between the artist and the audience.
• •Frame products as art: Consistently refer to the work as "wearable art", "sculpture", or "objets d'art" to elevate the brand beyond a simple accessory line and manage customer expectations regarding uniqueness and price.

Social Perception

A Fine Artist, High-End & Unique, Authentic and Respected

Copy Examples

• •Forged from sterling silver, this piece carries the memory of a rocky shoreline in Northern Ontario. I believe metal isn't cold; it holds the warmth of the hands that shaped it and the landscape that inspired it. Every scratch and texture tells the story of its creation. Wear a piece of the wild. #MelanieLeBlanc #WearableArt #SculpturalJewellery #HandmadeInToronto #NatureInspired
• •The 'Lichen' Pendant explores the intimate relationship between the body and the object. Inspired by the quiet, resilient growth of lichen on stone, this pendant is hand-carved to drape organically. It is more than an adornment; it is a small sculpture that moves with you, a reminder of the subtle beauty found in the natural world. Each piece is handmade in my Toronto studio, bearing the unique marks of its journey.
• •From the Studio: New Forms Inspired by the Earth
• •Your jewellery should be as unique as your story. At Melanie LeBlanc, we create sculptural 'objets d'art' for the body. Inspired by nature and forged by hand, each piece is a conversation between metal and maker. Discover authentic, handcrafted jewellery that transcends trends. Shop the collection.
• •Melanie LeBlanc is a jeweller and sculptor whose work is a continuous exploration of the natural world. She challenges the perceived coldness of metal, imbuing each piece with humanity and warmth through a direct, hands-on process. The result is not simply jewellery, but handcrafted wearable art that tells a story of landscape, memory, and authentic craftsmanship.