Brand Tone

Empowering, Proud, Affirming, Authentic

Brand Values

• •Cultural Pride: Celebrating Black culture, heritage, and identity is a core value.
• •Self-Love and Acceptance: Encouraging individuals to cherish and be proud of who they are.

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., Empowering, Proud, Affirming, Authentic), what they mean in practice, and provide 'do's and don'ts' for language.
• •Always Center Cultural Pride and Empowerment: Ensure every piece of copy, from product descriptions to social media updates, ties back to the core message of celebrating melanin and Black heritage.
• •Let the brand's core values shine through all communications.
• •Maintain an authentic and genuine voice that resonates with the target audience.
• •Solicit feedback regularly and adapt to best connect with your audience

Social Perception

Positive and empowering, particularly within Black communities, fostering a sense of pride and self-love.

Copy Examples

• •We will try to provide you with items to show off your pride.
• •Your Melanin is a Gift.
• •Celebrate and be proud.
• •Show off your pride
• •Celebrating Black culture, heritage, and identity