Brand Tone

Serene, spiritual, artisanal, gentle, evocative, mindful, and emotional. It focuses on the calm and beauty of Menorca, creating an emotional connection with the audience through words like "soul," "essence," "light," and "color," promoting mindful consumption and appreciation for handcrafted quality.

Brand Values

• •Sustainability and Ecology
• •Artisanal Craftsmanship
• •Feminine Essence and Individuality
• •Mediterranean and Bohemian Fusion

Best Practices

• •Embrace Evocative Language: Consistently use words that tap into the senses and emotions, such as "soul," "essence," "light," "calm," and "journey." This reinforces the brand's spiritual and serene tone.
• •Highlight Artisanal and Sustainable Qualities: In every relevant piece of copy, mention the "artisanal," "handcrafted," and "sustainable" nature of the products. This is a key differentiator and aligns with the brand's core values.
• •Maintain a Serene and Gentle Voice: Avoid aggressive sales tactics or overly promotional language. The tone should always be inviting, calm, and informative, reflecting the "slow fashion" ethos.
• •Connect to the Menorcan Origin: Regularly reference Menorca, its landscapes, and its calming beauty. This grounds the brand in a specific, desirable location and enhances its authenticity.
• •Focus on the Target Customer: Write for the "original and independent woman with ethics and positive consciousness." The copy should empower and resonate with a customer who values individuality, mindfulness, and quality over fast fashion trends.

Social Perception

The brand cultivates a perception of being high-quality, ethical, and aesthetically pleasing, appealing to a discerning customer. It is perceived as a boutique offering unique, non-mass-produced items, with its physical store in Mah es reinforcing authenticity and rootedness in local culture. Customers are likely individuals who value unique design, sustainable practices, and investment in items with a story.

Copy Examples

• •Capture the soul of the Mediterranean. Our designs are more than just clothing; they are an embrace of the Menorcan light and calm. Discover pieces crafted with sustainable materials and artisanal care. #MelaMenorca #BohoChic #SlowFashion
• •Adorn yourself with intention. Each piece of our jewelry is designed with silver and semi-precious stones to inspire your independent spirit. Handcrafted with positive consciousness. Shop our collection online or visit us in Mah es.#MelaJewelry #ArtisanalDesign #Menorca
• •Mela Menorca: Where Eastern spirituality meets Mediterranean simplicity. Explore our new collection of bohemian chic fashion, consciously created for the modern woman. #SustainableStyle #BohemianLuxury
• •Breathe in the essence of the island with our 100% linen blouse. Its relaxed fit and natural fabric embody our slow fashion philosophy. A timeless piece, handcrafted with heart and soul for your everyday journey. #NaturalFibers #HandcraftedFashion
• •A Gift from Menorca: Light, Color, and Soul in Our New Arrivals. Dear [Customer Name], We believe in fashion that tells a story. Our latest arrivals are a testament to the serene beauty of Menorca, blending artisanal craftsmanship with a bohemian spirit. Find a piece that speaks to you. #JourneyThroughTheSenses