Brand Tone

Scientific and Reassuring

Brand Values

• •Scientific Efficacy
• •Health and Well-being
• •Expertise and Experience
• •Trust and Transparency

Best Practices

• •Prioritize Data Over Emotion: Always lead with scientific validation. Use phrases like "Clinically Proven," "Medically Registered," and "Backed by Research" to build credibility.
• •Use Precise, Authoritative Language: Avoid vague marketing claims. Instead of "amazing sleep," use specific, benefit-driven language like "Regulates circadian rhythm," "Reduces sleep onset time," and "Combats effects of jet lag."
• •Educate the Consumer: Frame content around educating the audience on the science of sleep, melatonin, and blue light. This positions the brand as a trusted expert, not just a seller.
• •Maintain a Clean, Clinical Aesthetic: All visual content—website design, product photography, and any potential social media posts—should be clean, minimalist, and professional to match the medical-grade positioning.
• •Address Skepticism Directly: Acknowledge that this is a scientific product. Use FAQs and blog posts to clearly explain how the technology works, who it is for, and what to expect, reinforcing transparency and trust.

Social Perception

Low Visibility and Niche Appeal

Copy Examples

• •EU-Certified Medical Sleep Glasses. Reclaim Your Natural Sleep Cycle, Drug-Free. Clinically tested to help you fall asleep faster.
• •MelaMedic® Sleep Glasses The Scientific Solution for Jet Lag & Shift Work. Regulate your sleep with our medically-registered blue light filtering glasses. Order now.
• •A Scientific Approach to Better Sleep Starts Tonight
• •Our patented lenses filter the precise blue light wavelengths that disrupt melatonin production. Worn for 1-2 hours before bed, MelaMedic glasses signal to your brain that it's time to rest, effectively resetting your internal clock for deeper, more restorative sleep.
• •Shift work disrupting your life? Your body's clock wasn't designed for night shifts. Our medically-registered sleep glasses are proven to help regulate your circadian rhythm, making it easier to sleep when you need to. Learn the science behind better sleep.