Brand Tone

professional, aspirational, and community-oriented

Brand Values

• •Precision and Quality
• •Personal Style and Individuality
• •Community
• •Modernity and Tradition
• •Natural and Sustainable Choices

Best Practices

• •Always Lead with Precision and Style: Every piece of copy should reinforce expert craftsmanship and personal style, using words like "precision," "defined," "tailored," "signature," and "style."
• •Emphasize the "Experience": Frame the service not just as a haircut but as the "MEKK experience," highlighting elements like hot towels, professional consultation, and the overall atmosphere to elevate perceived value.
• •Use "Community" to Build Loyalty: Actively use the word "community" in messaging to foster a sense of belonging, encouraging repeat business by inviting people to "join the MEKK community."
• •Maintain a Professional and Clean Voice: Avoid overly casual slang or humor that could dilute the premium feel of the brand, keeping the language sophisticated, clear, and confident.
• •Showcase, Don't Just Tell: Complement high-quality visuals with concise, impactful copy, especially on platforms like Instagram, to highlight the results and artistry involved.

Social Perception

MEKK Studios is perceived as a top-tier, modern barbershop known for its sophisticated atmosphere, technical skill, and an experience that goes beyond a simple haircut, making it part of a lifestyle. It is seen as reputable and skilled, attracting clients who value quality and style.

Copy Examples

• •Precision in every line, style in every cut. It’s not just a haircut, it’s a statement. Book your appointment to define your look.
• •Experience the modern barbershop, redefined. At MEKK Studios, we blend precision, style, and community to create more than just a service—we create your signature look. Join the MEKK community today.
• •Founded in 2022, MEKK Studios was born from a vision to create a space where precision barbering and personal style converge. We are more than a barbershop; we are a community hub in the heart of Scotland dedicated to the art of modern grooming.
• •Style, naturally. Our 100% Natural Wide-Tooth Bamboo Comb is designed for the modern man who values quality and sustainability. Glide through your hair effortlessly for a clean, sharp look. The perfect tool to maintain your precision cut.
• •The transformation is in the details. Watch our master barbers at work. #MekkStudios #BarberLife #PrecisionCut #ModernBarber