Brand Tone

Friendly and Approachable, Educational and Helpful, Passionate and Enthusiastic, Conscious and Purposeful, Inspiring and Aspirational (in a down-to-earth way)

Brand Values

• •Sustainability
• •Design and Aesthetics
• •Well-being and Connection with Nature
• •Quality and Craftsmanship
• •Community and Education
• •Conscious Consumption

Best Practices

• •Always Lead with Passion and Purpose: Whether talking about a product feature or a sustainability initiative, let the genuine enthusiasm for plants, design, and eco-consciousness shine through. Explain the "why" behind Mekero.
• •Keep it Friendly and Inclusive: Use "we," "you," and "us" to create a sense of community. Avoid overly technical jargon unless explaining it clearly. Ensure the language is welcoming to both seasoned plant parents and absolute beginners.
• •Educate and Empower, Don't Just Sell: Frame product benefits around how they help the customer achieve their plant goals or solve a problem (e.g., "takes the guesswork out of watering," "helps your plants thrive"). Provide value beyond the product itself through tips and guidance.
• •Highlight Sustainability Authentically: Weave in details about recycled materials, local production, and the circular economy naturally. Don't just state it; show how it's integral to the brand and its products.
• •Maintain Visual and Verbal Harmony: Ensure the copy complements the clean, nature-inspired, and modern aesthetic of Mekero's visuals. The language should feel as fresh and vibrant as the plants they help nurture. Regularly review content across all platforms to ensure consistency.

Social Perception

Innovative and Eco-friendly, Stylish and Modern, Trustworthy and Knowledgeable, Supportive of Local Economy, Aspirational yet Accessible

Copy Examples

• •Instagram Post (Showcasing a new planter design): Say hello to the newest member of the Mekero family! ✨ We've poured our hearts (and a lot of recycled glass!) into creating a planter that's not just beautiful, but also makes plant parenting a breeze. Imagine your favorite green buddy thriving in this self-watering wonder. Ready to bring more nature indoors? #Mekero #SelfWateringPlanter #SustainableDesign #PlantLove #HechoEnChile
• •Facebook Ad (Targeting beginners in plant care): New to the world of plants? No worries, we've got you! 🌱 Our Akuaraíz self-watering planters take the guesswork out of watering, so you can enjoy the green, not the stress. Plus, they’re made with love and recycled materials right here in Chile. Let's grow together! Discover more: [Link to website] #MekeroPlants #EasyPlantCare #UrbanJungle #SustainableLiving #ChileVerde
• •TikTok Video Script (Quick tip): (Video shows someone easily setting up a Mekero planter) Struggling to keep your plants alive? 💧 Mekero hack! Our self-watering planters do the hard work for you. Just fill the reservoir, and your plant drinks what it needs. Boom! Happy plant, happy you. 😉 #Mekero #PlantHacks #SelfWatering #PlantTips #TikTokGardening #Sustainable
• •Website Banner (Homepage): Breathe life into your space. ✨ Discover beautifully designed, self-watering planters by Mekero. Sustainably made in Chile to help your plants thrive and your home shine. More green, less worry.
• •Email Newsletter Snippet (Promoting a workshop): Ready to get your hands dirty (but not *too* dirty 😉)? Join our upcoming online workshop: 'Mastering Self-Watering Success'! We'll share all our secrets to ensure your Mekero planters and your green companions live their best life. Spaces are limited – book your spot and let’s nurture together! [Link to workshop]