Brand Tone

Helpful, educational, friendly, approachable, community-oriented, enthusiastic, passionate, professional, and experienced.

Brand Values

• •Quality
• •Education & Support
• •Customer Satisfaction & Trust
• •Community & Inspiration
• •Longevity & Reliability

Best Practices

• •Prioritize "Helpful Education": Always aim to provide value beyond just selling. Whether it's a tip, a tutorial link, or an invitation to a class, ensure the copy empowers the customer with knowledge. Frame product features as solutions to creative challenges.
• •Embrace a "Friendly & Enthusiastic Voice": Use warm, inviting language. Incorporate positive and encouraging words. Share the excitement of new products or creative possibilities. Staff features or quotes can enhance this.
• •Foster a "Sense of Community": Use inclusive language like "fellow creators," "Meissner Makers." Encourage interaction by asking questions, inviting them to share projects (User-Generated Content), and highlighting local events or classes.
• •Showcase "Expertise with Approachability": While highlighting decades of experience and technical know-how, avoid overly jargon-filled language. Explain technical details in an easy-to-understand manner. Offer expert advice without being intimidating.
• •Maintain "Visual & Verbal Consistency": Ensure that the tone in written copy aligns with the visuals used in ads, social media posts, and the website. If videos feature friendly staff, the written content should mirror that friendliness and expertise. Use consistent branding elements and calls to action across all platforms.

Social Perception

Generally positive as a knowledgeable and well-stocked retailer with helpful staff and quality products. They are seen as a significant destination for sewing enthusiasts in Northern California. Resourceful, Established & Reputable

Copy Examples

• •Headline (Website/Social Media): Unleash Your Creativity! ✨ From First Stitch to Masterpiece, We're With You Every Step of the Way. Explore Our New Fabric Collections & Join a Class Today! #MeissnerMakers #SewInspired
• •Instagram Post: Spool-tacular Savings this week! 🧵 Get [Discount %] off all [Brand] accessories and let your imagination run wild. Our experts are always here to help you choose the perfect tools for your next project. Tag a friend who needs a sewing spree! #SewingCommunity #CraftyDeals
• •Email Subject Line: You've Got Questions, We've Got Answers (and Amazing Machines!) Body Snippet: Hi [Customer Name], Wondering which machine is your perfect match? Or need a tip for that tricky project? At Meissner, we're more than just a store; we're your creative partners. Test drive any machine in-store and get lifetime support with your purchase! [Link to New Machine Owners Class]
• •Facebook Ad: Don't let that sewing machine gather dust! Our "Refresh Your Stitches" workshop is perfect for brushing up on your skills or learning something new. Friendly instructors, fun projects, and a community of fellow creators await! Sign up now – spots are limited! #LearnToSew #MeissnerEvents #SacramentoSews
• •Product Description Snippet (for a new sewing machine): Experience the joy of effortless creation with the [Machine Name]! Packed with intuitive features and backed by Meissner's renowned support and free owner's classes, this machine is designed to grow with you. From intricate embroidery to heavy-duty quilting, get ready to bring your most ambitious ideas to life. Come in for a test drive!