Tono de Marca

Enthusiastic, friendly, and community-centric. The language is informal and filled with terminology and inside jokes that resonate deeply with the Genshin Impact player base. It is celebratory and passionate.

Valores de Marca

• •Passion for the Fandom
• •Creativity and Quality
• •Community Engagement
• •Exclusivity and Collectibility

Mejores Prácticas

• •Immerse in the Lore: Consistently use terminology, character names, and inside jokes from Genshin Impact. This demonstrates authenticity and builds a strong connection with the target audience.
• •Maintain a 'For Fans, By Fans' Voice: Always write as if you are a member of the community. Use 'we' and 'us' to foster a sense of shared passion. Avoid overly corporate or formal language.
• •Highlight Collectibility and Urgency: Use words like 'Limited Edition,' 'Restock Alert,' and 'Pre-Order Now' to create excitement and encourage timely purchases. This aligns with the collector mentality of many fans.
• •Focus on the Emotional Connection: The copy should appeal to the fan's love for the characters and the game. Describe how the products let them keep a piece of the world they love with them.
• •Engage Directly with the Community: Actively ask questions in captions ('Who's your favorite new character?'), respond to comments with the same brand voice, and encourage user-generated content (e.g., 'Show us where you've displayed your new standees!'). This reinforces the brand's value of community engagement.

Percepción Social

The general perception is positive. Customers and fans see the brand as a reliable source for high-quality, desirable fan merchandise. It is perceived as authentic ('by fans, for fans'), reliable, and its products are highly sought after.

Ejemplos de Copy

• •Travelers, assemble! ✨ Our new 'Archon's Blessing' acrylic stand collection has just dropped at MEIMEI. Whether you pledge allegiance to Anemo, Geo, or Electro, bring the divine power of your favorite Archon to your desktop. Limited stock available. Don't miss out! #GenshinImpact #GenshinMerch #FanMerch #Archons #Venti #Zhongli #RaidenShogun
• •Your Genshin Wish, Granted. Explore our world of fan-made treasures, crafted with love for Travelers like you. Shop keychains, plushies, and more.
• •(Image of a popular, previously sold-out item) Guess who's back?! 👀 The 'Klee Bomb' keychains are finally back in stock! We made a bigger batch this time, but they're sure to go fast. Grab yours before they're gone... again! 💥
• •Subject: A Special Delivery from Teyvat! Hey Traveler, Feeling adventurous? We've just added a new line of 'Visions of Teyvat' enamel pins to the store. Perfect for your jacket, backpack, or pinboard. As a thank you for being on our journey, use code PRIMOGEM10 for 10% off your next order. Happy adventuring!
• •Adopt your very own 'Dodoco'! Inspired by Teyvat's most explosive adventurer, this plush is perfectly huggable and ready for any journey you take it on. Made with ultra-soft fabric and detailed embroidery, it's the perfect companion for exploring, or just taking a nap after a long day of farming artifacts. (Warning: Does not actually explode).