Brand Tone

Modern, Minimalist, and Aspirational.

Brand Values

• •Efficiency
• •Quality
• •Minimalist Design
• •Innovation
• •Tranquility

Best Practices

• •Lead with the Benefit: Always start with how the product improves the customer's life, e.g., 'Create perfect salads in seconds' instead of 'High-quality plastic chopper.'
• •Use a 'Modern Minimalist' Vocabulary: Incorporate words like sleek, streamlined, efficient, curated, smart, effortless, tranquil, essential, and innovative to reinforce the brand identity.
• •Maintain a Positive and Aspirational Tone: Inspire customers to envision a better, more organized home and life, focusing on the feeling the product creates and avoiding overly technical jargon.
• •Create a Brand Voice Guide: Document the brand's tone, values, and approved vocabulary to ensure consistency across all written content (website, emails, social media).
• •Align Copy with Visuals: Ensure photos and videos reflect the same clean, modern, and high-quality aesthetic as the copy, creating a cohesive visual and written narrative to build trust.

Social Perception

The public perception of meijlis is sharply divided and leans negative. While the brand *aspires* to be seen as a provider of high-quality, innovative home goods, the reality reflected in customer reviews is one of a company struggling with fulfillment and service. The brand is often perceived as unreliable and untrustworthy due to long shipping delays, product quality discrepancies, and poor customer support, leading many to believe it operates as a low-quality dropshipping store.

Copy Examples

• •Meet the intersection of hygiene and design. Our motion-activated Smart Trash Can offers a touchless experience for a cleaner, more sophisticated kitchen. Effortless disposal, elevated style. That's the meijlis way.
• •Your Home, Reimagined. Discover curated solutions designed for simplicity, elegance, and perfect organization. Welcome to a more tranquil life.
• •From chaotic counter to culinary calm. Our 360° Rotating Spice Rack puts every flavor at your fingertips, saving you space and time. Swipe to see the transformation. #SimplifyYourSpace #KitchenOrganization
• •Tired of Clutter? 5 Ways to Instantly Organize Your Bathroom.
• •At meijlis, we believe your home should be a sanctuary. That’s why we obsess over every detail, from innovative function to minimalist form, creating products that don’t just fill a space, but simplify your life.