Brand Tone

Practical, Value-Driven, and Energetic

Brand Values

• •Accessibility
• •Affordability
• •Variety & Novelty
• •Entrepreneurial Support

Best Practices

• •Always Connect Novelty with Price: The brand's strength is offering new and interesting items at a low cost. Every piece of copy should reinforce this dual benefit. Instead of "New Product," use "The New Viral Gadget for Only $X.XXX."
• •Use Action-Oriented Language: Employ strong verbs that encourage immediate action, especially in calls-to-action. Use words like "Discover," "Get," "Upgrade," "Solve," and "Shop" to create a sense of proactivity and empowerment for the customer.
• •Maintain Platform-Specific Tones: Keep the language on Facebook direct and promotional. Embrace a slightly more aspirational but still product-focused tone on Instagram. Be playful, fast, and trend-aware on TikTok. This shows the brand understands its audience in each space.
• •Highlight the "Find" Experience: Frame shopping on Meibo not just as a transaction, but as a discovery. Use copy that evokes the feeling of finding a hidden gem or a great deal, such as "Deal of the Day," "You Won't Believe This Price," or "Our Latest Find."
• •Be Transparent and Build Trust in Microcopy: Given the potential concerns about quality with low-price items, use microcopy (on product pages, checkout, and FAQs) to build confidence. Clearly state the 30-day warranty, explain the return policy upfront, and use customer service touchpoints to be helpful and clear. This honesty balances the promotional hype and fosters long-term trust.

Social Perception

A convenient and affordable online version of the bustling Barrio Meiggs market. It is seen as a go-to source for trendy gadgets, seasonal decorations, and everyday items at low prices. While most customers seem satisfied with their purchases, there's an underlying understanding that the low cost may sometimes correlate with variable product quality, a trade-off many are willing to make. It is generally considered a trustworthy vendor.

Copy Examples

• •Tired of the chaos? Reclaim your space! ✨ Our new multi-tier organizers are here to make your life easier and your home tidier. Practical, stylish, and at a price that feels good. Shop the link in bio! #MeiboHogar #Organizacion #Chile
• •Why pay more? Meibo brings you the latest trends in tech, home, and lifestyle directly to your door. From viral gadgets to everyday essentials, find it all at warehouse prices. Visit meibo.cl and discover your next great find! #MeiggsPorMayor #OfertasChile #Novedades
• •Stock is limited, don't miss out! 🏃💨 Which one is your favorite? #Meibo #ViralProducts #ChileGadgets #fyp
• •🚀 Just In! Shop 50+ New Arrivals Before They're Gone...
• •The Best of Meiggs, Delivered to Your Home.