Brand Tone

Passionate, Authentic, Community-Focused, and Youthful

Brand Values

• •Craftsmanship & Quality
• •Italian Heritage & "Made in Italy"
• •Authenticity
• •Community & Family ("FAM")
• •Passion
• •Exclusivity/Scarcity

Best Practices

• •Embrace "La Famiglia": Consistently use terms like "WEmeid FAM," "FAM," or "family" to foster a sense of community and inclusivity. Make subscribers and loyal customers feel like insiders.
• •Highlight Heritage & Craftsmanship: Always weave in the "Made in Italy," "Apulian roots," and "artisanal quality" narrative. Use Italian words sparingly and appropriately if it fits the context (like "Passione," "Artigianato") but ensure the primary language remains clear.
• •Speak with Passion and Confidence: Let the founders' enthusiasm for their craft and their mission against fast fashion shine through. Use strong verbs and evocative language that conveys quality and pride.
• •Be Authentic and Approachable: Maintain a direct, honest, and slightly informal tone where appropriate (especially on social media and direct communications). Avoid overly corporate or generic language. Encourage interaction and dialogue.
• •Stay Current but Rooted: While appealing to modern streetwear trends and using contemporary language ("drops," "vibes"), always tie it back to the timeless values of quality, Italian heritage, and craftsmanship. The modern presentation should enhance, not overshadow, the traditional core.

Social Perception

Emerging & Respected, Culturally Rooted, Youth-Oriented & Stylish, Quality-Conscious, Community Builder

Copy Examples

• •Puglia Crafted. Street Ready. This Isn't Just Fashion, It's MEID. Forget fast fashion. We're bringing back true Italian craftsmanship, straight from the heart of Puglia. Quality you can feel, style that speaks. Join the WEmeid FAM and wear the difference. #MeidInItaly #ArtisanalStreetwear
• •Details matter. Passionately handcrafted in Italy, because you deserve quality that lasts beyond the season. This is how we do streetwear. What does 'Made in Italy' mean to you? Share with the FAM! 👇 #MeidItaly #CraftedWithLove #ItalianQuality
• •Meet your new obsession. The [Product Name] Hoodie isn't just a piece of clothing, it's a statement. Woven with the finest Italian cotton and designed with an edge only found in the streets of Italy. Limited drop – don’t miss out, FAM. #MeidDrop #PerfectHoodie #StreetwearCulture
• •Want in? Join the WEmeid FAM for exclusive drops, 10% off your first order, and a closer look at how real Italian streetwear is made. We’re more than a brand, we’re a family. Enter your email – become one of us. #WEMeidFAM #ItalianStreetwear #ExclusiveAccess
• •MEID ITALY: Born from Apulian passion, dedicated to true Italian craftsmanship. We’re rewriting streetwear, one quality piece at a time. Join our journey. Join the FAM. 🇮🇹 #MadeInPuglia #SupportArtisans #MeidItaly