Brand Tone

Trendy & Fashion-Forward, Playful & Relatable, Accessible & Affordable, Empowering & Confident, Appreciative & Engaging, Informative & Reassuring

Brand Values

• •Accessibility & Affordability
• •Style & Trend-Consciousness
• •Quality & Durability (within its price point)
• •Self-Expression & Individuality
• •Customer Focus

Best Practices

• •Stay Current with Trends (Language & Vibe): Incorporate popular slang or phrasing (where appropriate and authentic to the brand) and a generally upbeat, modern feel, similar to their TikTok presence. Keep an eye on fashion and social media trends to reflect in the copy.
• •Highlight Key Benefits Playfully: Instead of just stating "waterproof," use more engaging phrases like "Shower-approved sparkle!" or "Life-proof shine." Integrate the practical benefits (waterproof, tarnish-resistant, affordable) seamlessly into a fashion-forward narrative.
• •Embrace a Conversational and Relatable Voice: Write as if talking to a friend who loves fashion. Use questions, emojis (sparingly and appropriately for the platform), and a slightly informal tone that invites engagement.
• •Focus on Empowerment and Self-Expression: Frame jewelry as a tool for showcasing personality and confidence. Use active, empowering verbs and encourage customers to create their unique looks.
• •Visual-Verbal Harmony: Ensure the copy's tone matches the visual style of the product photography and social media content. If the visuals are bright, trendy, and show styled layers, the copy should echo that energy and versatility.

Social Perception

The dominant perception leans towards a provider of trendy, budget-friendly fashion jewelry with desirable features like being waterproof. However, skepticism regarding originality and occasional quality control issues exist in some online communities. The brand is often seen as a go-to for everyday pieces that won't break the bank.

Copy Examples

• •✨ Your Everyday Armor. ✨ Don't just accessorize, *express*. Our latest collection is here – waterproof, life-proof, and seriously stylish. Go ahead, make a statement without saying a word. #MeideyaGlowUp
• •Obsessed is an understatement. 😍 New drops weekly means your style game stays strong. Minimal mood? Bold babe? We've got you. Dive into affordable luxe that lasts. P.S. Yes, you can even shower in it! 😉 #MeideyaStyle
• •Life’s too short for boring jewelry. Unleash your inner sparkle with pieces designed to keep up with YOU. From coffee runs to glam nights out, our tarnish-resistant treasures are ready for anything. What vibe are you today? #MyMeideya
• •Dare to Drip? 💧💎 Get that high-end look without the high-end price tag. Our 18k gold plated, waterproof jewelry is made for turning heads and starting conversations. Layer it up, your way. #AffordableLuxe #MeideyaJewelry
• •WARNING: May cause major confidence boost. Fashion is your superpower, and our jewelry is the perfect sidekick. Discover unique, ready-to-go pieces that let your attitude shine. Ready to play? #MeideyaMagic