Brand Tone

Professional and Quality-Focused, Supportive and Educational, Modern and Aspirational, Community-Oriented

Brand Values

• •Quality
• •Safety
• •Efficacy/Results-Driven
• •Innovation
• •Professional Empowerment

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., professional, supportive, innovative), core values, and key messaging points. Share this guide with everyone who creates content.
• •Know Your Audience: Understand the language, concerns, and aspirations of PMU professionals. Tailor copy to resonate with their needs and expertise, using industry-relevant terminology appropriately.
• •Focus on Benefits, Not Just Features: While highlighting product features (e.g., "German motor," "sterile needles"), always connect them to the benefits for the PMU artist (e.g., "crispest hair strokes," "utmost client safety," "enhanced precision").
• •Maintain Consistency Across All Channels: Ensure the tone and messaging are consistent across the website, social media posts, email marketing, product descriptions, and any advertisements.
• •Review and Refine: Regularly review existing copy and new content to ensure it aligns with the established brand voice. Gather feedback and be open to refining the tone as the brand evolves.

Social Perception

Trusted by Professionals, Associated with Quality Products, Global Presence

Copy Examples

• •Headline: Elevate Your Artistry with Mei-Cha. Precision Pigments, Flawless Results. Body: Discover the difference quality makes. Mei-Cha provides PMU professionals with the finest tools and pigments, ensuring vibrant, lasting beauty for your clients. Explore our collection and empower your craft.
• •Headline: Safety. Quality. Confidence. That's the Mei-Cha Promise. Body: Your clients trust you. Trust Mei-Cha for sterile, high-performance permanent makeup supplies. We're dedicated to upholding the highest standards, so you can focus on creating stunning transformations.
• •Headline: Beyond the Product: Your Partner in PMU Success. Body: At Mei-Cha, we believe in empowering artists. Access premium products, expert resources, and a community dedicated to excellence in permanent makeup. Let's grow your business, together.
• •Headline: The Secret to Lasting Impressions? It Starts with Mei-Cha. Body: From our rich, true-to-tone pigments to our ultra-precise needles, every Mei-Cha product is designed for superior performance and client satisfaction. Make your mark with confidence.
• •Headline: Innovate Your Technique. Perfect Your Results. Choose Mei-Cha. Body: Stay ahead in the dynamic world of PMU. Mei-Cha invests in research and development to bring you cutting-edge devices and supplies that refine your skills and delight your clients.