Brand Tone

Approachable and Friendly, Educational and Informative, Empowering and Taboo-Breaking, Inclusive, Playful and Fun, Modern and Direct

Brand Values

• •Sexual Wellness & Health
• •Education & Information
• •Openness & Destigmatization
• •Inclusivity
• •Pleasure & Fun
• •Privacy & Discretion
• •Quality & Trust

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience Deeply
• •Be Authentic and Human
• •Educate and Empower, Don't Just Sell
• •Maintain Consistency Across All Channels

Social Perception

Positive Customer Experience, Legitimate and Safe, Educational Resource, Progressive and Modern, Community-Focused, Primarily Female Audience

Copy Examples

• •Headline: Explore Your Pleasure. No Judgments, Just Joy. Body: At Meibi, we believe everyone deserves to discover what feels good. Dive into our world of carefully selected toys and educational content, all designed to help you connect with your body and embrace your desires. Discreet shipping, always.
• •Social Media Post (Image: A diverse group of people smiling and looking confident): Caption: Your body, your rules, your pleasure! 💖 We're here to cheer you on with judgment-free info and amazing toys. Got questions? We’ve got answers. Let’s talk! #MeibiMx #SexualWellness #PleasurePositive #InclusiveSexEd
• •Product Description (for a vibrator): Title: Unlock New Sensations: The [Product Name] Vibrator Body: Ready to meet your new best friend? The [Product Name] is designed for your ultimate pleasure and exploration. With [X] vibration modes and a body-safe silicone finish, it’s perfect for solo adventures or spicing things up with a partner. Learn more about how it works on our blog! Link in bio.
• •Email Subject Line: Psst... Your Meibi Guide to a More Blissful You 😉 Email Snippet: Hey [Customer Name], at Meibi, we're all about making sexual wellness fun, easy, and totally shame-free. This week, we're diving into [Educational Topic] on our blog, plus check out our new arrivals that are getting rave reviews!...
• •Promotional Banner: Meibi: Your Safe Space for Sex Ed & Awesome Toys. Explore Freely. Sub-text: Because understanding your sexuality is the first step to enjoying it. Discreet, inclusive, and always here for you.