Brand Tone

Sentimental, Personal, and Caring

Brand Values

• •Emotional Connection
• •Family & Relationships
• •Personalization & Uniqueness
• •Craftsmanship & Quality

Best Practices

• •Lead with Emotion: Always start with the 'why'—the feeling, the memory, the relationship. The product is the medium, but the emotion is the message.
• •Use 'You' and 'Your': Speak directly to the customer. Make the conversation about their memories, their family, and their photos to maintain a personal connection.
• •Tell the Story of 'Togetherness': Emphasize the unique value proposition of combining people from different photos. Use words like 'reunite,' 'bring together,' and 'connect.'
• •Maintain the Founder's Voice: Continue to feature Stecy as the face of the brand. Use 'I' and 'my' in contexts like blog posts or the 'About Us' page to reinforce the personal, handcrafted nature of the business.
• •Be Warm and Reassuring: In all communication, especially concerning the ordering and modification process, use caring and supportive language. Phrases like 'I'll be with you every step,' or 'Let's make it perfect together' will build confidence and align with the brand's caring values.

Social Perception

Positive, built on word-of-mouth and customer satisfaction, catering to emotional and gift-driven purchases. Relies on community building and a personal touch. Target audience: women, 25-55, seeking sentimental gifts.

Copy Examples

• •Some moments are too precious for just one photo. Let's bring all your loved ones together in a timeless illustration, even those who've never been in the same room. The perfect tribute to the messy, beautiful story of your family. Discover how at Meiandcia.
• •Your Photos, Reimagined. We turn your favorite memories into custom-drawn portraits that capture the emotion no camera can. A unique gift for a birth, a wedding, or just because. The art of memory is here.
• •The family tree that truly tells your story. From grandparents to the newest arrival (and the furry friends, of course!), we'll illustrate each member from their best photos. Because family is a treasure, and this is a work of art you'll cherish forever.
• •What do you give the person who gave you everything? Give her a memory. A moment. A feeling. Our personalized portraits capture the unique bond you share. This Mother's Day, give a gift that will make her heart melt.
• •The most heartfelt gift idea! 💝 Turn cherished photos into a beautiful custom illustration. Perfect for anniversaries, birthdays, or a 'just because' surprise. 100% personalized by illustrator Stecy. #CustomPortrait #GiftIdeas #FamilyLove #Meiandcia