Brand Tone

Confident, Contemporary, Artistic, Functional, Approachable Luxury, Story-driven

Brand Values

• •Authenticity and Quality
• •Individuality and Self-Expression
• •Functionality and Longevity
• •Craftsmanship and Design Innovation
• •Sustainability and Ethical Considerations
• •Storytelling and Heritage
• •Comfort

Best Practices

• •Embrace 'Unapologetic' Language: Consistently use words and phrases that convey confidence, individuality, and a fearless approach to style. Avoid hesitant or overly trendy language. Focus on empowerment.
• •Highlight Artistry and Craftsmanship: Always bring attention to the unique design elements, experimental cuts, quality of fabrics (especially cotton), and the expert tailoring that defines the brand. Use descriptive and evocative language to paint a picture of the garment's artistry.
• •Tell Stories, Don't Just Sell Products: Incorporate the personal inspirations, heritage, and the 'why' behind collections or specific pieces. This aligns with the brand's humanized approach and adds depth.
• •Balance Modernity with Timelessness: While designs are contemporary and innovative, ensure the copy also reflects their lasting appeal and functionality. Avoid jargon that will quickly date the content.
• •Maintain Sophistication and Clarity: The tone should be elevated and intelligent, appealing to a discerning customer. Ensure clarity in product descriptions regarding fit, fabric, and care, while still infusing the brand's unique voice. Avoid overly casual slang or overly complex, inaccessible vocabulary.

Social Perception

MEHTAP ELAIDI is perceived as a notable and well-loved Turkish designer brand that has successfully expanded its reach internationally. It is seen as a brand for confident, independent women who appreciate unique, high-quality, and functional designs with an artistic twist. The brand's commitment to sustainability and empowering women adds a layer of positive perception. It's considered a jewel in Turkey's fashion crown and a brand to watch globally.

Copy Examples

• •Own your narrative. Wear your story. Our signature cotton, reimagined for the woman who defines herself. #MehtapElaidi #UnapologeticStyle #TimelessDesign
• •Beyond Trends, Beyond Expectations. Discover MEHTAP ELAIDI – where artistry meets lasting style. Functional designs for your unapologetic life.
• •Redefine Elegance: Your MEHTAP ELAIDI Statement Awaits
• •Sculpted for the bold. This piece isn't just a dress; it's a conversation. Experience the unique twist of MEHTAP ELAIDI design, crafted with impeccable tailoring and the finest [Fabric Name]. Designed not just for a season, but for a lifetime of confidence.
• •At MEHTAP ELAIDI, we believe clothing is a language. Since 2000, we've been crafting timeless yet contemporary pieces for the unapologetic woman – she who seeks functional elegance, appreciates the art of the unexpected, and values authenticity above all. Each design tells a story, woven with quality and a spirit of creative independence.