Brand Tone

Elegant, Personal, and Culturally Rich

Brand Values

• •Heritage & Modernity
• •Craftsmanship & Quality
• •Storytelling & Connection
• •Feminine Strength
• •Authenticity

Best Practices

• •Always Lead with the Story: Whether it's the story of the founders, the inspiration behind a collection, or the cultural meaning of a specific design, grounding the copy in a narrative reinforces the brand's core values of heritage and personal connection.
• •Use an "Elegant but Warm" Vocabulary: Employ sophisticated and evocative language (e.g., "luminous," "talisman," "heirloom," "whisper") but keep the sentence structure clear and approachable. Avoid overly technical jargon or cold, impersonal descriptions.
• •Bridge the Past and Present: Actively connect historical or cultural inspirations to modern-day wearability and sentiment. Use phrases like "A modern take on a timeless legend" or "Designed for today, inspired by centuries of art."
• •Maintain a Consistent "We" Voice: Write from the perspective of the founding sisters. This personal pronoun reinforces the brand's authentic, human-centric identity and builds a stronger connection with the audience.
• •Incorporate Sensory Details: Describe not just how the jewelry looks, but how it feels. Use words that evoke texture, weight, and the play of light (e.g., "lightweight," "catches the light," "smooth finish"). This makes the product more tangible and desirable for an online audience.

Social Perception

The perception of the jewelry brand itself appears positive, though limited in online reviews. The main challenge to its social perception is the potential for brand confusion due to the name's association with unrelated political and news entities. Customers who find the brand are likely attracted to its unique aesthetic, cultural depth, and the personal story of its founders. The negative feedback found on Reddit suggests that as the brand grows, maintaining responsive customer service will be critical to preserving a positive perception. The brand is perceived as a niche player in the jewelry market, appealing to those with an appreciation for cultural artistry and handcrafted goods.

Copy Examples

• •Channel the divine. Our Anahita Necklace, inspired by the ancient Persian goddess of wisdom and water, is more than an accessory—it's a talisman. Handcrafted to be a modern heirloom. #MehrAndNahid #PersianJewelry #ModernHeirloom
• •Ancient Stories, Modern Designs. Discover Handcrafted Jewelry Inspired by the Soul of Persia.
• •The 'Shireen' Earrings: A whisper of Persian romance for the modern woman. Featuring intricate latticework inspired by palace windows, these gold-plated earrings are designed to capture light and turn heads. Lightweight for all-day wear, powerful in their story.
• •From Our Hearts to Yours: A New Collection is Born
• •Jewelry should tell a story. What will yours be? Explore our collections and find a piece that speaks of heritage, strength, and timeless elegance. #HandcraftedJewelry #MehrAndNahid