Brand Tone

Expert and Passionate, Sophisticated and Discerning, Exclusive and Curated, Service-Oriented, Appreciative of Craftsmanship

Brand Values

• •Exceptional Quality and Craftsmanship
• •Artisanry and Heritage
• •Timeless Style
• •Exclusivity and Uniqueness
• •Customer Focus and Personalized Service
• •Integrity and Transparency

Best Practices

• •Educate and Inform: Consistently provide detailed insights into the materials, construction techniques, and heritage of the brands. Use precise, evocative language that resonates with enthusiasts.
• •Showcase the Artisan: Tell the stories behind the shoes. Highlighting the makers and their dedication to craft adds depth and reinforces the value of the products.
• •Maintain Visual and Verbal Sophistication: Ensure that all copy, from product descriptions to social media captions, employs a refined, elegant, and knowledgeable tone, complemented by high-quality imagery.
• •Foster a Community of Connoisseurs: Engage directly and thoughtfully with customers and followers, sharing passion and expertise. Position Mehra not just as a retailer, but as a fellow enthusiast and trusted advisor.
• •Emphasize Personal Touch: Continue to leverage Gaurav Mehra's voice and expertise. Personalized communication for MTO clients or inquiries reinforces the bespoke nature of the brand's offerings.

Social Perception

Niche Specialist, Trusted Retailer, Knowledgeable Authority, Premium Price Point

Copy Examples

• •Instagram Post (New Arrival): Experience the art of Vass. These handcrafted Italian Oxfords, sculpted from rich Gold Museum Calf, represent a pinnacle of shoemaking tradition. Notice the subtle lustre, the precise welting – details that define true luxury. Available now in limited quantities. #ShopMehra #VassShoes #ArtisanCrafted #MensLuxuryFootwear #Handwelted
• •Website 'About Us' Snippet: At Mehra, we believe a man's shoes are a foundation of his style and a testament to his appreciation for quality. That's why we journey through Europe, seeking out master artisans who pour generations of expertise into every pair. Discover a curated world of exceptional footwear.
• •Email to a Client (Post-MTO Consultation): Dear Mr. [Client Name], It was a pleasure discussing your vision for a custom pair of Enzo Bonafè boots. We've now commissioned their workshop to begin crafting your unique [Specific Model] in the exquisite [Leather Type] we selected. We anticipate this artisanal process will take approximately [X] weeks, and we will share updates as your shoes come to life. Sincerely, Gaurav Mehra.
• •Blog Post Headline: Beyond the Brogue: Unpacking the Nuances of Hand-Welted Construction.
• •Facebook Ad (Targeting Shoe Enthusiasts): For the connoisseur of craftsmanship. Shop Mehra offers an exclusive collection of Europe's finest handcrafted men's shoes. Discover brands like Stefano Bemer, Corthay, and Enzo Bonafè. Elevate your collection. [Shop Now] #LuxuryMensShoes #HandcraftedHeritage #ShopMehra