Brand Tone

Authentic, Appetizing, and Friendly

Brand Values

• •Authenticity
• •Quality & Taste
• •Convenience & Accessibility

Best Practices

• •Lead with Authenticity: Always start with the story of the product's origin. Use phrases like "Sourced from," "Made in Barcelona," or "A traditional recipe from..." to reinforce the core value of authenticity.
• •Use Sensory and Evocative Language: Describe the food in a way that engages the senses. Instead of "tasty," use words like "sun-drenched," "rich," "zesty," "crisp," and "aromatic" to paint a vivid picture for the customer.
• •Maintain a Friendly and Personal Voice: Write as if you are recommending a favorite product to a friend. Use conversational language, ask questions in social media captions, and keep the tone warm and approachable. The name "MeGusta" invites this personal connection.
• •Emphasize the 'Why': Connect the products to an experience. It’s not just about selling olive oil; it’s about drizzling it over a fresh salad on a summer day. It's not just selling chorizo; it's about creating a tapas night with friends. Frame your products as key ingredients for memorable moments.
• •Create a "Phrase Book": Develop a list of on-brand words and phrases (e.g., "Taste of Spain," "Authentic Flavors," "Delivered," "Your Kitchen") and words to avoid (e.g., "cheap," "artificial," "mass-produced"). This ensures everyone writing for the brand speaks the same language, maintaining consistency across all channels.

Social Perception

A reliable and accessible specialty digital delicatessen for authentic, high-quality Spanish foods, valued for its curated selection and convenience, and seen as a destination for special culinary experiences rather than an everyday grocery.

Copy Examples

• •From Valencia to your kitchen. ✨ Get the true taste of Spain with our authentic bomba rice and rich saffron. Your perfect paella is just a click away. #MeGustaSpain #PaellaNight
• •Real Spanish Tapas, Delivered to You. Craft your perfect platter with our handpicked cheeses and chorizo. Taste the tradition.
• •Tired of the same old olives? Discover Spain’s finest! From zesty Manzanilla to rich Kalamata, we bring the heart of Andalusia right to your doorstep. Find your new favorite today!
• •Hola! A little taste of Spanish sunshine is waiting for you.
• •A delightful taste of the Spanish countryside. This firm, nutty sheep cheese is infused with sweet, zesty bits of real orange for a surprising and delicious contrast. Perfect on its own or as the star of your next cheese board. A true 'MeGusta' moment!