Tono de Marca

friendly, trendy, and community-oriented

Valores de Marca

• •Quality and Customer Service
• •Community and Local Support
• •Trendiness and Style
• •Individuality and Self-Expression

Mejores Prácticas

• •Maintain a Friendly & Approachable Voice: Always use a conversational and welcoming tone. Address the audience with familiar terms like "babes" or "friends" to foster a sense of community.
• •Emphasize Local Roots: Continuously integrate the brand's Newfoundland heritage into the narrative. This unique selling proposition resonates with the local community and adds authenticity for a wider audience.
• •Highlight "Cozy" and "Trendy": These are core attributes of the brand's products. Consistently use these or similar keywords in product descriptions, social media captions, and ads to reinforce the brand's main appeal.
• •Encourage User-Generated Content: Actively ask customers to share their looks and use a branded hashtag. Featuring customer photos builds social proof and strengthens the community feel.
• •Be Consistent Across All Channels: Ensure the tone, language, and visual identity are uniform across the website, social media platforms, email marketing, and in-store experience for a cohesive brand image.

Percepción Social

Overwhelmingly positive. Perceived as a beloved local brand in Newfoundland offering stylish, high-quality clothing. Customers are loyal and enthusiastic, frequently tagging the brand. The owner is seen as an inspiring entrepreneur successfully balancing business and family life.

Ejemplos de Copy

• •Sweater weather just got a major upgrade. ✨ Introducing our new [Product Name] crewneck! Perfectly cozy for those crisp mornings and stylish enough for your weekend plans. Tap to shop and get yours before it’s gone! #MeghanAshleyDesigns #CozyVibes #NewArrival
• •Newfoundland’s favourite crews are back in stock! ❤️ From our home to yours, we’re all about keeping you cozy and stylish. Shop local and discover your new favourite sweater at Meghan Ashley Designs in Grand Falls-Windsor or online. #ShopLocalNL #NewfieStyle #SupportSmallBusiness
• •Your Everyday Style, Elevated. Discover our collection of trendy crewnecks and cozy essentials, designed with love in Newfoundland. Free shipping on orders over $150. [Shop Now]
• •🔥 Fresh Drops & Weekend Looks Inside! Hey babe! Your wardrobe is calling and we’ve got the answer. Check out our latest arrivals, handpicked to keep you on-trend and feeling fabulous. From statement sweaters to essential tees, find your next must-have piece. #MADforStyle
• •Get ready to live in our new collection. Soft, stylish, and made for you. What’s your favourite way to style a crewneck? Show us your #MeghanAshleyDesigns look!