Brand Tone

Aspirational, elegant, artistic, sophisticated, and evocative; professional yet intimate.

Brand Values

• •Craftsmanship & Heritage
• •Slow Fashion
• •Contemporary Amalgamation
• •Individuality and Celebration
• •Artistic Inspiration

Best Practices

• •Always start with the inspiration or the story behind a piece or collection. Use evocative language that speaks to the "amalgamation of rich ancient past with a contemporary approach."
• •Focus copy on the artisanal details, the "indigenous textiles and crafts," and the hours of handwork. This reinforces the values of slow fashion and luxury.
• •Consistently use words like "couture," "heritage," "timeless," "artistry," and "silhouette" to maintain a premium feel. Avoid overly casual slang or trend-heavy jargon.
• •Weave the tagline "Celebrate your clothes. Celebrate the being in you" into the narrative, connecting the garments to a feeling of empowerment and self-expression.
• •Ensure that the tone of the copy is mirrored in the brand's visual identity across all platforms—elegant, clean, and beautifully lit photography that lets the detailed craftsmanship shine.

Social Perception

Premium, designer-led couture brand; recognized in bridal and high-end ethnic wear; significant player in Indian fashion, reliable for special occasions.

Copy Examples

• •Where heritage is woven into every thread. Our new 'Khwaab' lehenga is an ode to the timeless art of Indian craftsmanship, reimagined for the contemporary soul. Each detail is a quiet celebration of you. #MeghaBansal #IndianCouture #SlowFashion #TimelessElegance
• •The Art of Now. Discover our latest collection: A conversation between contemporary silhouettes and artisanal legacy. Timeless pieces, crafted for today.
• •Elegance in motion. This silk chanderi Anarkali is a testament to our commitment to slow fashion. Adorned with delicate aari work, the piece flows with a modern grace while honoring traditional techniques. It’s not just an outfit; it's a wearable piece of art, designed to endure and be cherished through time.
• •Inspired by imperfections, perfected for you.
• •Your Forever Begins with a Timeless Creation. At Megha Bansal, we believe your bridal outfit should be as unique as your story. Fusing rich Indian heritage with contemporary design, we create bespoke couture that you'll celebrate for a lifetime. Book your private consultation at our Delhi flagship store.