Brand Tone

Youthful, Energetic, Friendly, Approachable, Trendy, Fun, Empowering, Direct, and Accessible

Brand Values

• •Affordability
• •Accessibility & Convenience
• •Innovation
• •Vegan & Cruelty-Free
• •Customer-Centricity
• •Empowerment
• •Quality

Best Practices

• •Embrace the Pink & Playful: Consistently use vibrant, energetic visuals (especially pink) and a fun, youthful tone in all communications. Use relevant emojis to enhance this.
• •Stay Relatable & Authentic: Continue sharing the founder's journey, behind-the-scenes content, and showcase real customer experiences. Avoid overly corporate or formal language.
• •Leverage TikTok Language & Trends: Keep an eye on current TikTok slang, sounds, and challenge formats to create relevant and shareable content, reinforcing the brand's trendy image.
• •Highlight Core Values Consistently: Regularly mention "affordable," "vegan," "cruelty-free," and the "confidence-boosting" aspect of the products in captions, product descriptions, and stories.
• •Encourage & Feature User-Generated Content (UGC): Actively ask customers to share their looks and vending machine finds. Feature UGC prominently to build community, provide social proof, and maintain an authentic voice. Run contests or incentives for sharing.

Social Perception

Innovative & Exciting, Relatable Founder, Trendy & Popular on TikTok, Accessible Glam, Community-Oriented

Copy Examples

• •HEY GLASGOW! 👋 Your lash game just got an upgrade! 💖 Our NEW Meggi Lashes vending machine is officially LIVE at [Shopping Centre Name]! Come find us, grab your fave styles (vegan & cruelty-free, obvs!), and don't forget to tag us in your hauls! @meggilashes #MeggiLashes #GlasgowLashes #VendingMachineMagic
• •Go viral without breaking the bank! 💁‍♀️ Our TikTok-famous lashes are all about that luxe look for less. Starting at just £5! Why wait? Shop now and slay! ✨ #MeggiLashes #AffordableGlam #TikTokMadeMeBuyIt
• •Ready to turn heads? 🔥 Our NEW 'Showstopper' lashes are here to give you that main character energy! Lightweight, easy to apply, and 100% confidence-boosting. Get yours & feel amazing! #MeggiLashes #BeAQueen #NewLashes
• •Weekend vibes loading... 🛍️ Get FREE UK shipping on all orders over £15! Stock up on your favourite vegan & cruelty-free lashes, lip glosses, and more. Treat yourself, you deserve it! 🐰💖 #MeggiLashes #VeganBeauty #CrueltyFreeMakeup #ShopOnline
• •Your DIY lash dreams just came TRUE! 😍 Our 'Lover Cluster Lash Kit' makes pro-level lashes at home SO easy. What looks are you creating? Show us! 👇 Tag @meggilashes & #MeggiClusterLove #DIYlashes #LashKit