Brand Tone

Authentic, creative, and sophisticated, blending a down-to-earth narrative with high-fashion polish, using passionate, personal, yet professional language.

Brand Values

• •Creativity and Innovation
• •Authenticity and Storytelling
• •Connection to Nature
• •Sustainability

Best Practices

• •Lead with the 'Why': Always connect the art back to its inspiration, whether it's a specific landscape, a memory, or the process itself. This reinforces the authentic, story-driven nature of the brand.
• •Use Evocative, Sensory Language: Employ descriptive words that convey texture, color, and emotion to mirror the tactile quality of her work (e.g., "rugged," "sweeping lines," "organic textures").
• •Highlight the Unique Process: Regularly feature the innovative use of denim and the experimental techniques. This is a key differentiator and a point of fascination for her audience.
• •Maintain a Balance of Professional and Personal: Share high-quality images of finished work and exhibitions alongside candid, behind-the-scenes shots of her in the studio to maintain approachability.
• •Emphasize the New Zealand Roots: Her connection to New Zealand is a core part of her brand identity. Consistently referencing the landscapes and her heritage will strengthen her narrative.

Social Perception

Perceived as a talented, innovative artist with a unique niche in contemporary art. Her fashion background adds credibility and a 'cool' factor, leading to a global following and respect. She is seen as approachable and passionate, openly sharing her creative process.

Copy Examples

• •From the rugged coasts of my Otago home to the studio, this piece is a conversation between memory and material. Layers of repurposed denim and earth-toned pigments come together to capture the wild spirit of the landscape. #MegGallagherArt #DenimCanvas #ContemporaryArt
• •My journey has been one of textures—from the structured seams of high fashion to the raw edges of repurposed denim. Today, as a visual artist, I translate the essence of New Zealand's landscapes into tangible art, with each piece telling a story of nature, innovation, and a return to my roots.
• •Moods, Textures, and Landscapes: A collection of inspirations that fuel my work. From the deep blues of the southern sea to the earthy tones of the mountains, this is a glimpse into the world of Meg Gallagher Creative.
• •This month in the studio has been about embracing the unpredictable. New techniques in dying and bleaching have led to some exciting breakthroughs on denim. Be the first to see the resulting collection, a series that feels both raw and refined.
• •Announcing 'Woven Tides,' a new solo exhibition by Meg Gallagher. Experience a collection where fashion's past meets contemporary art, and repurposed denim becomes the canvas for breathtaking landscapes. Join us for an evening of art, story, and innovation.