Brand Tone

Confident & Results-Oriented, Engaging & Trendy, Informative & Direct, Friendly & Professional (Studio)

Brand Values

• •Efficacy and Rapid Results
• •Transformation
• •Choice and Accessibility
• •Customer Focus
• •Modernity & Trend-Awareness
• •Quality

Best Practices

• •Maintain a Confident, Results-Focused Voice: Always highlight the effectiveness and benefits of the products. Use strong verbs and direct language that assures customers of the desired outcome.
• •Balance Boldness with Responsibility (Especially for Injectables): While the tone can be playful and bold for general tanning products, any content related to injectable products should be handled with an added layer of responsibility. Ensure information is clear, and avoid making unsupported medical claims, focusing on the aesthetic benefits as per current practice, but being mindful of regulatory landscapes.
• •Embrace Platform-Specific Nuances: Continue tailoring the tone for each social media platform. Keep TikTok trendy, humorous, and fast-paced. Instagram and Facebook can be more community-focused and visually aspirational, particularly for studio-related content.
• •Show, Don't Just Tell: Utilize user-generated content (with permission) and before-and-after visuals (where appropriate and ethical) to reinforce product efficacy in a relatable way. This aligns with the 'results-oriented' value.
• •Engage Actively and Transparently: Continue to monitor customer feedback across all channels. Respond to queries and comments in a tone that is consistent with the brand – helpful, confident, and, where appropriate, with the brand's characteristic boldness or friendliness. Address concerns transparently, as suggested by past company actions.

Social Perception

Positive; Mixed/Potential for Confusion; Controversial Product Range; Trusted by Repeat Customers

Copy Examples

• •Headline: Unlock Your Darkest Tan Yet. Fast. Body: Tired of waiting for results? MEGATAN delivers that deep, golden glow you crave, quicker than ever. Explore our range of high-performance tanners and see the difference. #MEGATanGlow #RapidTan
• •Headline: TikTok Made You Buy It? Good. Body: You’ve seen the transformations. Now experience it. MEGATAN brings you the viral tanning sensations and an A-list glow. Get ready for your close-up. #ViralTan #MEGATanUK
• •Headline: More Than Just Tan. It's a Vibe. Body: Confidence in every bottle. Results you can see and feel. Whether it's our best-selling lotions or the latest in tanning tech, MEGATAN is your secret weapon. Own your glow. #TanningGoals #ConfidenceBoost
• •Headline: Your Tan, Your Rules. We’ve Got Options. Body: From sunless mousses to powerful accelerators and those little extras everyone’s talking about – build your perfect tan routine with MEGATAN. Quality you can trust, results you’ll love. #CustomTan #MEGATanChoice
• •Headline: Spotted: Your Best Tan Ever. Source: MEGATAN. Body: Don't just dream of a perfect tan, achieve it. Our curated collection of tanning essentials is here to elevate your glow game. Warning: may cause tan envy. #TanEnvy #GetTheGlow