Brand Tone

Creative & Artistic, Knowledgeable & Experienced, Approachable & Encouraging, Authentic & Passionate, Playful & Whimsical

Brand Values

• •Creativity and Self-Expression
• •Sharing Knowledge and Empowering Others
• •Authenticity and Following Passion
• •Quality and Craftsmanship
• •Accessibility

Best Practices

• •Embrace Authenticity: Share your genuine passion and journey. Don't be afraid to be personal and let your unique voice shine through, just as Megan does when talking about her 'weird and dreamy' art or her career path.
• •Be Encouraging and Supportive: Use language that empowers your audience, especially when teaching or sharing complex information. Avoid jargon where possible, or explain it clearly, mirroring the accessible approach of the 'Idiot's Guides.'
• •Highlight Expertise with Humility: Showcase your knowledge and experience, but in a way that is approachable and not condescending. Reference years of experience or successful projects subtly.
• •Inject Personality: Allow your unique quirks and sense of humor to come through in a natural way (e.g., 'tricksy,' 'weirdo,' 'warding off squirrels'). This makes the brand more relatable and memorable.
• •Maintain a Creative and Inspiring Voice: Whether talking about art or knitting, infuse your copy with a sense of wonder, possibility, and the joy of creation. Focus on the 'soul-nourishing' aspect of creative pursuits.

Social Perception

A Respected Knitting Expert and Designer, Inspiring and Talented, Helpful and Approachable, Authentic

Copy Examples

• •Instagram Post (Showcasing new art): 'Diving into a world of weird and wonderful dreams with this new piece. It’s amazing where the heart leads when you just let it wander. What sparks your creative spirit? #MeganGoodacreArt #FollowYourBliss #CreativeJourney'
• •Website Product Description (New Knitting Pattern): 'Introducing the 'Whispering Pines Shawl' – a pattern born from a quiet walk in the woods. Designed to be an enjoyable knit with clear, step-by-step instructions (you know I love making things easy to follow!). Perfect for that special skein you've been saving. Happy knitting! #KnittingPattern #MeganGoodacreDesigns #TricksyKnitterAlum'
• •Email Newsletter Snippet (Workshop Announcement): 'Ready to unlock your inner knitter? Or perhaps you're looking to add a new 'trick' to your repertoire? Join me for an upcoming online workshop where we’ll explore [specific technique] in a fun, supportive, and totally un-intimidating way. Let’s create something beautiful together! #LearnToKnit #KnittingWorkshop #CreativeCommunity'
• •'About Me' Snippet (Website): 'From lines of code to lines of ink and yarn – my journey has been a winding one, but always led by a love for creating. Whether it's a 'tricksy' knitting pattern or a dreamy piece of art, my goal is to share a little bit of that joy and inspire you to find your own creative spark. #ArtistLife #Designer #PassionDriven'
• •Social Media Ad (Promoting a Knitting Book): 'Tangled in yarn? My 'Idiot's Guide to Knitting' makes it simple, promise! Packed with clear, photo-rich instructions, you'll go from newbie to confident knitter stitch by stitch. Let's get those needles clicking! #KnittingForBeginners #CraftBook #EasyKnitting'