Brand Tone

Artisanal, Educational, and Passionate

Brand Values

• •Personalization & Dialogue
• •Craftsmanship & Quality
• •Cultural Heritage
• •Customer Experience
• •Authenticity

Best Practices

• •Prioritize "Bespoke" over "Custom": Always use the term "bespoke" when referring to your top-tier service. Explain that it starts with a blank slate and a conversation, distinguishing it from "custom-made," which is merely altering an existing design. This reinforces the brand's unique value proposition.
• •Lead with Philosophy, Not Just Product: Start communications with the "why"—the passion for dialogue, the mission to revive Japanese craft, the quest for the "perfect fit." The product is the result of this philosophy, not the other way around.
• •Use Storytelling to Explain the Process: Frame the creation of eyewear as a narrative. Talk about the customer's story, the artisan's journey, and the materials' history. This makes the technical process feel personal and valuable.
• •Embrace the "Educational" Voice: Consistently create content that teaches. Whether it's a blog post about face shapes, a video on material choices, or an Instagram story explaining a specific polishing technique, position the brand as a generous expert willing to share its knowledge.
• •Maintain a Visual and Verbal Link to Japan: Continuously reinforce the brand's origin. Mention Kobe, the influence of Japanese craftsmanship, and the cultural mission. This adds a layer of authenticity and appeal, especially for an international audience.

Social Perception

niche, high-end, and authoritative expert in the bespoke eyewear space.

Copy Examples

• •More Than a Frame. A Story. Mass production gives you a product. True bespoke gives you a piece of yourself. Our process starts not with a design, but with a conversation. We learn your story to handcraft the one pair of glasses that can tell it perfectly. This is Japanese eyewear culture, revived. This is meganeya-strike. #BespokeEyewear #HandmadeInJapan #KobeCraftsmanship
• •Your Face is Unique. Your Glasses Should Be, Too. Stop choosing from what’s available. Start creating what’s perfect. At meganeya-strike, we use a bespoke, dialogue-driven process to design and craft glasses tailored to your exact features and style. Discover the art of Japanese eyewear. Book your consultation today. CTA: Learn More
• •We Don’t Sell Glasses. We Find Your "Strike." Through dialogue, craftsmanship, and a truly bespoke experience, we create the one pair of glasses you were always meant to wear.
• •The Bespoke Eyewear Process: From Your Story to Final Polish Ever wondered how bespoke glasses are truly made? Join our founder, Higa-san, as he walks you through the 5 essential steps of our process at meganeya-strike—from the initial dialogue to the moment you try on your perfect pair. Learn more about our workshops and book your own bespoke experience at [website link].
• •Dare to be Bespoke? A Glimpse Inside Our Workshop. This month, we go behind the scenes to show how a simple block of acetate becomes a lifelong accessory. Plus, see the glasses we recreated from the movie LEON...