Brand Tone

Empathetic & Supportive, Educational & Informative, Trustworthy & Knowledgeable, Natural & Handcrafted, Warm & Approachable, Professional & Sophisticated

Brand Values

• •Holistic Wellness
• •Quality & Efficacy
• •Safety & Integrity
• •Education & Empowerment
• •Sustainability & Eco-consciousness
• •Community Focus
• •Personal Touch & Customer Service
• •Diversity & Inclusion
• •Tradition & Intention

Best Practices

• •Lead with Empathy and Understanding: Always acknowledge the customer's potential struggles or search for wellness. Use language that shows you understand their needs and are there to support them.
• •Educate, Don't Just Sell: Frame product descriptions and social media posts around the benefits and the "why" behind the ingredients or formulation. Share knowledge freely to empower your audience.
• •Maintain a Balance of Warmth and Professionalism: While the brand is approachable and community-focused, the copy should also reflect the high quality, expertise, and safety standards of the products and services.
• •Highlight Core Values Consistently: Weave in mentions of sustainability, organic sourcing, handcrafted quality, safety, and community focus whenever relevant. This reinforces what the brand stands for.
• •Tell the Story: Continue to share aspects of the founder's journey and the brand's mission. Storytelling creates a deeper connection and builds trust with the audience.

Social Perception

Trusted Source, Effective Products, Community-Oriented & Caring, High-Quality & Premium, Knowledgeable Experts

Copy Examples

• •Headline: Find Your Path to Wellness, Naturally. Body: Feeling stuck on your health journey? At MEGAN & CO., we understand. Rooted in ancient wisdom and crafted with modern care, our herbal remedies are designed to support your body’s innate healing power. Discover our handcrafted, organic solutions and let us empower you on your journey to wholeness.
• •Headline: From Our Hands to Yours: The Art of Herbal Healing. Body: Each MEGAN & CO. product is a testament to our commitment to quality and intention. Small-batch, handcrafted in our Iowa apothecary, using only the finest organic and sustainably sourced herbs. Experience the difference that mindful creation makes.
• •Headline: More Than Just Herbs: It's a Holistic Embrace. Body: We believe true wellness goes beyond symptoms. Our certified herbalists and nutritionists are here to guide you, offering education and support to address the root causes and nurture your well-being. Start your holistic healing journey with confidence.
• •Headline: Gentle on You, Kind to the Earth. Body: Our commitment to your health is matched by our dedication to the planet. With Leaping Bunny certified products and eco-friendly packaging, you can trust that MEGAN & CO. is as pure and conscious as nature itself.
• •Headline: Hope, Bottled. Wellness, Shared. Body: Born from a personal journey of healing, MEGAN & CO. offers more than just herbal products; we offer understanding and a path forward. Let our knowledge and nature’s wisdom bring balance and vitality back into your life.