Brand Tone

Practical & Informative, Value-Oriented & Accessible, Friendly & Helpful, Enthusiastic & Engaging, Trustworthy & Established

Brand Values

• •Value for Money
• •Accessibility & Convenience
• •Customer Service
• •Wide Selection/Variety
• •Reliability & Trust

Best Practices

• •Always Emphasize Value: Whether it's "discount," "sale," "affordable," or "best price," the cost-saving aspect should be prominent.
• •Be Clear and Direct: Use straightforward language. Customers are looking for information and deals quickly. Avoid jargon where possible, or explain it simply.
• •Maintain a Helpful and Approachable Voice: Even in text, convey the helpfulness reported in physical stores. Anticipate customer questions and answer them in your copy.
• •Adapt to the Platform, But Keep Core Values: While TikTok copy can be more playful than a product description on the website, the underlying message of value, variety, and trustworthiness should remain.
• •Showcase Expertise and Trust: Remind customers of the store's long history and knowledge in appliances. Highlight partnerships with reputable brands and positive customer experiences or endorsements (like using Climate Vouchers).

Social Perception

Generally perceived as a reliable local retailer for home appliances at competitive prices. Customers appreciate the knowledgeable staff in physical stores and the availability of good deals. The brand is seen as a go-to for those looking to utilize government schemes like Climate Vouchers.

Copy Examples

• •Headline: Your Home Upgrade Starts Here! Mega Savings on Top Appliance Brands. Body: Get the best deals in Singapore on fridges, washers, TVs, and more. Visit megadiscountstore.com.sg or our Kallang & United Square stores today! Quality appliances, mega low prices.
• •Headline: Don't Sweat The Small Stuff (Or The Big Appliances)! Our Experts Are Here. Body: Confused about which aircon or oven is right for you? Our friendly team at Mega Discount Store offers expert advice to help you choose. Plus, enjoy fantastic discount prices!
• •Social Media (TikTok/Instagram): Visual: Quick, engaging video showcasing a new smart fridge's features. Caption: ✨ Level up your kitchen game! This [Brand] smart fridge is a total game-changer. 🤯 Grab yours at a mega discount! Link in bio. #sghome #smartkitchen #megadiscountstoresg #musthave
• •Headline: Since 1994: Your Trusted Source for Home Appliances in Singapore. Body: For over 25 years, Mega Discount Store has been making homes happier with affordable, quality electronics. Shop with confidence for the best brands and unbeatable service.
• •Headline: NEA Climate Vouchers Welcome! Save More on Energy-Efficient Appliances. Body: Go green and save big! Use your Climate Vouchers at Mega Discount Store for a wide selection of 3-5 tick appliances. Visit us in-store for details.