Brand Tone

Supportive & Encouraging, Informative & Educational, Professional & Credible, Friendly & Approachable, Positive & Optimistic

Brand Values

• •Innovation & Problem-Solving
• •Oral Health & Wellness
• •Comfort & Convenience
• •Patient Experience
• •Credibility & Trust

Best Practices

• •Always Lead with Empathy: Acknowledge the user's experience with clear aligners (both the highs and lows). Your copy should feel like it understands their journey.
• •Balance Professionalism with Approachability: While highlighting the dental expertise behind the product, use clear, simple language that everyone can understand. Avoid overly technical jargon unless explaining a key benefit in an accessible way.
• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying "sugar-free," explain *why* that's good ("Enjoy guilt-free freshness"). Instead of "helps seat aligners," say "Ensure your aligners are working effectively and comfortably."
• •Maintain Positivity and Encouragement: The aligner journey can be long. Position Movemints as a positive and helpful companion that makes the process better. Use uplifting language and visuals.
• •Incorporate User Voice (When Appropriate): Share testimonials and user-generated content (with permission) that naturally reflect the brand's values and the positive experiences of customers. This adds authenticity and reinforces the supportive tone.

Social Perception

Helpful Aligner Accessory, Tasty & Convenient, Trustworthy (for some), Niche but Valued, Community Aspect

Copy Examples

• •Headline (Supportive & Encouraging): Your Smile Journey Just Got Fresher. Seat Aligners & Enjoy Minty Relief with Movemints! Body: We get it. Clear aligners can be a challenge. That's why Dr. _______ created Movemints! These sugar-free xylitol mints not only help seat your trays perfectly but also keep your breath fresh and your mouth comfortable. Keep smiling, we're here with you!
• •Social Media Post (Informative & Friendly): Did you know? Xylitol, our star ingredient in Movemints, isn't just for great taste! It helps fight dry mouth and supports oral health while you straighten your teeth. Pop a Movemint, seat your aligner, and let the good stuff work! #DentalFacts #Movemints #ClearAlignerCare
• •Product Description Snippet (Professional & Credible): Movemints® are the orthodontist-designed solution for clear aligner patients. Developed to aid in proper aligner seating using our patented grooves, each mint delivers a therapeutic dose of xylitol to freshen breath and support oral hygiene, without sugar.
• •Email Subject Line (Positive & Benefit-driven): Unlock a More Comfortable Aligner Experience with Movemints! Body Snippet: Say goodbye to awkward chewies and hello to delicious, effective Movemints! Make every aligner change a breeze and enjoy fresh breath all day long. Discover the difference.
• •Ad Copy (Problem-Solving & Direct): Frustrated with your clear aligners not fitting right? Movemints make seating your trays easy and tasty. Plus, they fight dry mouth and freshen breath. The smarter way to wear your aligners. Try Movemints today!