Brand Tone

Friendly, personal, and encouraging, with a warm, welcoming, gentle, and calming undertone. It fosters a sense of community and highlights the relaxing and fulfilling nature of crochet.

Brand Values

• •Creativity and Self-Expression
• •Community and Connection
• •Sustainability and Mindful Creation
• •Handmade and Authentic Quality
• •Passion and Personal Storytelling

Best Practices

• •Lead with 'You' and 'We': Frame your copy to be inclusive and community-oriented. Use "you" to speak directly to the customer's aspirations and "we" to foster a sense of belonging to the Meetjane family.
• •Emphasize the 'Why' Behind the 'What': Don't just sell a product; sell the feeling and the values behind it. Talk about the relaxation, the joy of creating, and the beauty of handmade items.
• •Share Personal Stories: Continue to weave in Anna's personal journey and passion. This authenticity is a key differentiator and builds a stronger connection with the audience.
• •Use Gentle and Encouraging Language: Words like "gentle," "calm," "cozy," "create," and "inspire" will reinforce the brand's relaxing and welcoming nature. Avoid overly salesy or pushy language.
• •Maintain a Consistent Visual Aesthetic: The warm, clean, and often minimalist visual style of the brand's photography and videography is integral to its tone. Ensure all visuals align with the calming and creative identity.

Social Perception

Overwhelmingly positive, especially regarding workshops. The brand is perceived as a welcoming and inspiring space for those interested in learning crochet, characterized by high ratings and a strong, personal touch from the founder. Engagement on social media is consistently positive, appreciating the aesthetic and the craft.

Copy Examples

• •Unwind and create. ✨ Discover the joy of crochet in our beginner-friendly workshop. We'll guide you stitch by stitch as you create your very own handmade piece. No experience? No problem! Just bring your curiosity. Book your spot and let's make something beautiful together.
• •Handmade with love, stitch by stitch. 🤍 Our 'Everly' bag is more than just an accessory; it's a piece of art, crafted to carry your essentials and a little bit of joy. Ready to add a touch of handmade charm to your everyday?
• •New color alert! 🎨 We're dreaming of all the beautiful things you'll create with this gorgeous new shade. Soft, sustainable, and ready for your next project. What will you make first? Tap to shop!
• •From a personal passion to a shared joy. Hi, I'm Anna, the hands and heart behind Meetjane. I believe crafting is a way to slow down and reconnect with ourselves. Every skein of yarn and every workshop is chosen with love, and I'm so happy to share this journey with you.
• •Watch the magic happen! ✨ From a single thread to a finished piece. This is your sign to pick up a hook and start creating. #crochetlove #handmade #creativejourney