Brand Tone

Educational & Informative, Passionate & Enthusiastic, Community-Oriented & Collaborative, Grounded & Authentic, Nurturing & Empowering

Brand Values

• •Local & Community
• •Quality & Purity
• •Sustainability & Stewardship
• •Education & Wisdom Sharing
• •Accessibility
• •Transparency
• •Empowerment
• •Tradition & Heritage

Best Practices

• •Educate & Empower in Every Post: Whether it's a product description, a social media update, or a newsletter, find an opportunity to share a piece of herbal wisdom, a farming insight, or a tip for well-being. This reinforces the educational and empowering values.
• •Show, Don't Just Tell, Your Passion: Use vivid language that conveys enthusiasm for the plants and the farming process. Share personal anecdotes (like Emily's journey) or highlight the sensory experiences of the farm (smells, textures, colors) to make the passion palpable.
• •Spotlight the "Collaborative" and "Community": Regularly feature partner farms, share stories from the collaborative, and use inclusive language ("we," "our community") to emphasize the supportive network.
• •Stay Authentic and Transparent: Be open about farming methods, sourcing, and the realities of agricultural life (both challenges and rewards). Use real photos and videos from the farm rather than stock imagery to maintain a grounded, authentic feel.
• •Maintain a Nurturing Voice: Frame communications with a supportive and encouraging tone. Whether addressing customers or fellow growers, aim to uplift, inform, and foster a sense of connection to the land and its healing potential.

Social Perception

Trusted Source of Quality Herbs, Advocate for Local & Regenerative Agriculture, Educational Resource, Community Builder, Resilient & Determined

Copy Examples

• •Headline: Rooted in Maine, Crafted for Your Wellness. Body: Discover the vibrant power of locally grown, organic herbs from Meeting House Farm. We nurture every plant from soil to salve, bringing you the purest herbal remedies and the knowledge to use them. Join our community and embrace nature's wisdom. Call to Action: Explore Our Apothecary
• •Headline: From Our Fields to Your Hands: The Meeting House Farm Collaborative. Body: We believe in the strength of community and the goodness of the earth. Meeting House Farm unites passionate local growers, bringing you a diverse bounty of fresh, potent herbs, all cultivated with regenerative practices. Support local, heal naturally. Call to Action: Meet Our Growers
• •Headline: Learn the Language of Plants. Body: Unlock the secrets of herbal wellness with Emily Springer. Our workshops and farm experiences are designed to empower you with the knowledge to incorporate medicinal herbs into your daily life. Cultivate your well-being, one plant at a time. Call to Action: View Upcoming Workshops
• •Headline: More Than a Farm, It's a Sanctuary. Body: At Meeting House Farm, we're dedicated to sustainable stewardship. Our no-till, biodynamic practices not only yield potent herbs but also create a thriving habitat for pollinators and wildlife. Taste the difference that conscious farming makes. Call to Action: Learn About Our Practices
• •Headline: Your Questions Answered: The Wisdom of the Plants. Body: Curious about calendula? Wondering about vervain? Emily's latest plant walk video is now live! Join her in the fields of Meeting House Farm and deepen your connection to the herbal allies growing all around us. Call to Action: Watch Now on YouTube