Brand Tone

direct, accessible, and sales-focused

Brand Values

• •Accessibility
• •Variety & Choice
• •Cultural Authenticity
• •Customer Service (Direct-to-Consumer)

Best Practices

• •Always Include a Clear Call to Action (CTA): Since the business model is based on direct contact, every post must guide the customer. Use strong, clear CTAs like "Call 587-578-0223 to order," "DM for details," or "Visit us in Cornerstone NE, Calgary."
• •Balance "Couture" with "Affordable": While the name is "Meet Couture," the brand's strength is its accessibility. Use descriptive words like "designer-inspired," "handworked details," and "party wear collection" to convey quality, but pair them with value-driven words like "reasonable prices," and "great value" to manage expectations and reinforce the brand's actual market position.
• •Use High-Impact, Visual Language: The products are colorful and intricate. Use evocative adjectives that describe the visuals. Instead of "nice suit," write "vibrant blue suit with golden handwork" or "flowing Anarkali in a summer-ready print."
• •Leverage Hashtags Strategically: Continue using a mix of broad and specific hashtags. Combine product-focused tags (#punjabisuit, #lehnga) with location-based tags (#calgaryboutique, #brampton, #surrey) and community/event tags (#diwalioutfit, #eidcollection). This maximizes visibility within the target audience.
• •Maintain a Direct and Helpful Tone: The current tone works well. Keep the language simple, friendly, and direct. When responding to comments and inquiries, be prompt and provide the requested information (size, price, availability) clearly to build trust and facilitate quick sales.

Social Perception

Meet Couture is perceived as a community-oriented boutique for South Asian fashion in the Calgary area, with a broader reach across Canada and the US. They are seen as a go-to source for ready-made party and traditional outfits, especially for specific cultural events. The comments on their social posts indicate that customers view them as a direct and responsive source for these specific clothing needs, asking practical questions about products they see online. There is no evidence of a high-end "couture" perception; rather, the brand is seen as a provider of affordable and "reasonable" designer-style wear.

Copy Examples

• •Step into wedding season with grace. ✨ Our new handworked lehnga collection has just arrived, featuring intricate details and stunning colors. Be the best-dressed guest at any celebration. Available in sizes M-XXL. DM or call 587-578-0223 for pricing and to place your order. We deliver across Canada & the USA!
• •So many new styles have just landed at Meet Couture! 😍 From vibrant Punjabi suits to elegant Pakistani designs, we have your next event outfit ready. See something you love? Call us before it's gone! 587-578-0223. #punjabifashion #calgaryboutique #designerwear #meetcouture
• •Find Beautiful Punjabi & Pakistani Outfits in Canada. Tired of searching for authentic, ready-to-wear desi outfits? Meet Couture in Calgary offers a stunning collection of party wear at reasonable prices. We have hundreds of styles and sizes in stock. Call us at 587-578-0223 to see the collection. Delivery available!
• •Help us decide! Both styles are in stock and ready to ship. Drop a comment with your favorite! #punjabisuits #indianfashion #ootd (Poll choices: ❤️ (Red) or 💙 (Blue))
• •Celebrate in Style! ✨ Our exclusive Eid and Vaisakhi collection is here. Discover unique designs and handworked details to make your celebration unforgettable. Limited stock available. Visit us in Cornerstone NE, Calgary or call 587-578-0223 for video shopping. #eidmubarak #vaisakhi #calgaryevents #pakistanisuits