Brand Tone

Youthful, trendy, aspirational, casual, direct, modern, accessible, and reassuring.

Brand Values

• •Style & Trend-Consciousness
• •Affordability
• •Accessibility
• •Customer Trust
• •Inclusivity

Best Practices

• •Create a "Voice & Tone" Guideline: Document the brand's personality (youthful, trendy, trustworthy). Define keywords to use (e.g., "chic," "vibrant," "effortless") and avoid (e.g., "formal," "corporate"). This ensures anyone writing copy, from social media managers to customer service reps, sounds consistent.
• •Use a Conversational and Direct Style: Write as if speaking to a friend. Use contractions (like "you're" and "it's"), ask questions, and use emojis where appropriate to maintain a casual and approachable tone.
• •Prioritize Visual-Led Storytelling: On platforms like Instagram, let the high-quality images and videos of the products do most of the talking. Keep captions concise, punchy, and complementary to the visual, focusing on the feeling or look the product provides.
• •Amplify Customer Voices (Authentically): Regularly share positive user-generated content and testimonials. When responding to comments and reviews (both positive and negative), maintain the brand's friendly and helpful tone. This reinforces the value of customer trust.
• •Maintain Consistency Across All Touchpoints: The tone used in an Instagram caption should match the tone of an email newsletter and the copy on the website. This seamless experience builds brand recognition and reinforces the brand's identity at every step of the customer journey.

Social Perception

Divided. Positive perception from direct customers who praise product quality and trustworthiness. Negative/mixed perception from external sources due to low ratings for similar entities, and potential brand confusion from the multi-faceted nature of the 'Aykiz' name (fashion, cosmetics, phone cases, spa).

Copy Examples

• •Stop scrolling! Your weekend look has officially arrived. ✨ Meet our new 'Jaipur Bloom' Co-ord Set – vibrant, comfy, and guaranteed to turn heads. Ready to be the main character? Tap to shop now! #AykizIndia #CoordSet #NewArrival #OOTD
• •Style that doesn't break the bank. 💸 Get the trendiest looks for your college fests and everyday glam with Aykiz! Our collection is chic, affordable, and made for you. Shop now and enjoy Free Shipping on all orders. Your wardrobe will thank you! #StudentFashion #AffordableStyle #Aykiz
• •Rated 4.7 Stars by You! ⭐ Shop with confidence at Aykiz India. With hassle-free returns and thousands of happy customers, we're the trustworthy fashion destination you've been searching for. Discover your new favorite outfit today. #TrustedByCustomers #ShopAykiz
• •Subject: Welcome to the Aykiz Family! 🎉 Hey [Customer Name], thank you for your first order! We're already getting your stylish new pieces ready. While you wait, check out our blog for 3 ways to style your new [Product Category]. We can't wait to see how you wear it! #AykizFashion
• •Quick question! What's your go-to accessory to complete a look? A statement bag, bold earrings, or a classic watch? Let us know! 👇 #FashionPoll #StyleTips #Aykiz