Brand Tone

Elegant, Empowering, and Contemporary

Brand Values

• •Modesty
• •Quality
• •Elegance
• •Customer-Centricity
• •Inclusivity

Best Practices

• •Lead with Elegance: Always use refined and sophisticated language. Avoid slang or overly casual phrasing. Words like "discover," "unveil," "curated," and "crafted" align well with this tone.
• •Empower Through Words: Frame your copy around the idea of empowerment. Use phrases like "express your style," "embrace your values," and "confidence from within" to connect with your audience's aspirations.
• •Keep it Visually Cohesive: Ensure that the aesthetic of your photos and videos matches your elegant and contemporary tone. High-quality, well-lit, and artfully directed visuals are crucial.
• •Focus on the "Why": Remind your audience of the brand's purpose. Weave the story of why MEEM O NOON was created—to fill a gap for trendy, modest fashion—into your communication.
• •Engage with Grace: In all customer interactions, from social media comments to customer service emails, maintain a polite, helpful, and respectful tone that reflects the brand's core values of elegance and customer-centricity.

Social Perception

The public perception of MEEM O NOON appears to be positive and is centered on its identity as a fashionable yet modest apparel brand. They are seen as a go-to for women who want to stay on-trend while adhering to their personal or cultural preferences for modest dressing. The brand's strong social media following and its ranking among top Kuwaiti shopping brands suggest it is well-regarded and trusted by its target audience. They are perceived as a solution-provider in a niche market that has historically been underserved.

Copy Examples

• •Elegance is an attitude. Our new collection has arrived to help you express yours. Discover timeless pieces designed for the modern woman who embraces both style and modesty. #MeemONoon #ModestFashion #NewArrivals
• •Your everyday elegance, simplified. Our casual wear is designed for comfort without compromising on style. Effortlessly chic, perfectly modest. Shop the look on meemonoon.com.
• •Confidence in every wave. Our stylish burkinis are crafted for the perfect blend of coverage and comfort, so you can enjoy the water with grace. Dive into our collection.
• •Founded on the belief that modesty and trendsetting can go hand-in-hand. At MEEM O NOON, we are dedicated to empowering women through fashion that honors their values and celebrates their individuality. Thank you for being part of our journey.
• •A touch of elegance, on us. Enjoy exclusive access to our private sale. Because you deserve to feel beautiful, inside and out. Use code: ELEGANCE15 for 15% off your next order.