Brand Tone

Warm and Personal, Handcrafted and Authentic, Customer-Focused and Accommodating, Trustworthy and Quality-Conscious

Brand Values

• •Family
• •Quality Craftsmanship
• •Customization and Personalization
• •Customer Satisfaction
• •Love and Care

Best Practices

• •Embrace "Meemaw": Consistently use warm, endearing language that reflects the "Meemaw" persona. Think caring, slightly nostalgic, and always putting love into the creations.
• •Highlight "Handmade" and "Custom": Regularly emphasize the handcrafted nature of the products and the ability to personalize. Use phrases like "made by hand," "your vision, our creation," "uniquely yours."
• •Tell the Family Story (Subtly or Directly): Weave in the mother-daughter, family-run aspect where appropriate to build connection and trust.
• •Focus on the "Treasure" Aspect: Position products not just as items, but as "treasures," keepsakes, or cherished gifts. This elevates their perceived value.
• •Maintain a Helpful and Approachable Voice: Ensure all communication, from product descriptions to customer service emails, is friendly, inviting, and clearly shows a willingness to help customers bring their ideas to life.

Social Perception

The intended perception is that of a small, caring family business that produces beautiful, high-quality, handmade custom items. Customers likely perceive the brand as a source for unique, personalized gifts, especially tumblers.

Copy Examples

• •Welcome to Meemaw's Treasures! ✨ Where your cherished visions become handcrafted keepsakes, made with love, just for you.
• •Dreaming of the perfect tumbler? Let's bring it to life! Each of our custom tumblers is handcrafted with layers of care, high-quality, FDA-approved epoxy, and a sprinkle of Meemaw's magic. Share your idea, and we'll create a one-of-a-kind treasure you'll love to hold. Because here, every piece tells your story.
• •From our family to yours! 👋 We're Karey and Kelsey, the mother-daughter duo behind Meemaw's Treasures. Since 2020, we've been pouring our hearts into creating unique, handmade tumblers and gifts that you'll be proud to own or give. Got a special request? We love making your treasure-dreams come true!
• •Hi [Customer Name], Thanks so much for reaching out to Meemaw's Treasures! We'd absolutely love to hear your ideas and help create that special something you're envisioning. Tell us more about what you have in mind, and let's make a little magic together! Our goal is to craft an item you'll treasure.
• •Fresh from Meemaw's workshop! 💖 Each swirl of glitter, each layer of smooth epoxy, is done by hand with the utmost care. These aren't just tumblers; they're little pieces of joy, made to make you smile. What treasure can we make for you today? #HandmadeWithLove #CustomGifts #MeemawsTreasures #ShopSmall