Brand Tone

Passionate & Nerdy, Direct & No-Nonsense, Creative & Evocative, Community-Oriented & Accessible

Brand Values

• •Openness & Collaboration
• •Accessibility & Affordability
• •Unique Sonic Character
• •Simplicity & Fun
• •Empowerment through Hacking

Best Practices

• •Embrace the "Dirty" Vocabulary: Consistently use evocative and slightly aggressive words like "filthy," "gritty," "screaming," "nasty," "raw," and "destruction" when describing the sound. This reinforces its unique selling proposition.
• •Champion the "No-Nonsense" Philosophy: Regularly mention the benefits of the simple, hands-on interface. Use phrases like "no menu diving," "immediate control," and "one knob, one function" to highlight the value of simplicity and play.
• •Always Circle Back to Open Source: In product descriptions, "About Us" pages, and occasional social posts, reiterate the commitment to open-source hardware. Link to the GitHub. This reinforces the brand's core values and appeals directly to the DIY community.
• •Speak to the "Why," Not Just the "What": Instead of just listing features (e.g., "Dual digital oscillators"), explain the benefit (e.g., "Two aggressive digital oscillators for maximum bass impact"). Connect the technical specs to the creative outcome.
• •Use a Confident, Passionate Tone: Write as an enthusiast speaking to other enthusiasts. The copy should feel like it's written by people who genuinely love synthesizers and weird noises. Avoid overly corporate or sterile language. Be direct, a little nerdy, and passionate.

Social Perception

Niche & Respected, A "Character" Synth, Great Value, Fun and Experimental

Copy Examples

• •meeblip geode: Raw Digital Guts, Screaming Analog Filter. No menus, no presets. Just pure, hands-on sonic destruction.
• •Your tracks sound too polite. Get nasty. The meeblip geode delivers floor-shaking bass and leads that cut through any mix. Link in bio to hear the filth. #meeblip #synthesizer #basssynth #dirtybass
• •Open Source. Open for Business. The geode Is Back in Stock.
• •SOUND WITH CHARACTER. Tired of sterile VSTs? MeeBlip synthesizers offer a unique, aggressive analog-filtered sound in a box you can afford. And hack.
• •We built the geode for happy accidents. Its one-knob-per-function layout invites you to twist, switch, and experiment. From gritty basslines to screaming leads and percussive blips, find the sounds you didn't know you were looking for.