Brand Tone

trustworthy, educational, and supportive

Brand Values

• •Quality and Purity
• •Transparency
• •Education and Advocacy
• •Accessibility and Affordability
• •Innovation
• •Wellness and Relief
• •Customer-Centricity

Best Practices

• •Prioritize Education Over Hard Selling: Focus on informing the customer about CBD, its benefits, and how Medterra’s products can address their needs, rather than solely pushing for a sale.
• •Emphasize Trust and Transparency: Consistently mention third-party testing, U.S. Hemp Authority certification, and the quality of ingredients in product descriptions and marketing materials. Make Certificates of Analysis easily accessible.
• •Use Clear, Accessible Language: While referencing science is good, avoid overly technical jargon. Explain concepts in a way that is easy for the average consumer to understand, fostering a supportive and approachable feel.
• •Maintain a Hopeful and Positive Outlook: Frame product benefits around achieving wellness, relief, and a better quality of life, instilling confidence and support.
• •Showcase Expertise and Authority (with care): Reference the medical advisory board, scientific formulation, and partnerships with experts where appropriate, but always ensure claims are compliant and avoid making unproven medical declarations. Focus on wellness support rather than "cure" language.

Social Perception

Medterra is generally viewed as a reputable and trustworthy company in the CBD market. Their commitment to quality, testing, and transparency contributes significantly to this perception.

Copy Examples

• •Headline: Find Your Calm, Naturally. Body: Life can be demanding. Our pure CBD is here to help you manage everyday stress and rediscover your balance. Sourced from U.S.-grown hemp and rigorously tested for your peace of mind. Learn more about the science of serenity. Call to Action: Explore Our Calm Collection
• •Headline: Quality Sleep Starts with Trusted Ingredients. Body: Tired of restless nights? Medterra’s Sleep Tight Gummies combine premium CBD with natural sleep aids like melatonin to help you fall asleep faster and wake up refreshed. Third-party tested, because you deserve to know exactly what you're putting in your body. Call to Action: Discover Better Sleep
• •Headline: Relief You Can Rely On. Purity You Can Trust. Body: Don't let discomfort hold you back. Our award-winning Pain Relief Cream is formulated with potent CBD and natural botanicals to soothe aches and support recovery. U.S. Hemp Authority™ certified for quality you can feel. Call to Action: Shop Pain Relief
• •Headline: Your Wellness Journey, Supported by Science. Body: At Medterra, we believe in the power of nature, backed by research. Our CBD products are crafted with the highest quality ingredients and developed with experts to ensure efficacy and safety. Educate yourself on the benefits of CBD with our online resources. Call to Action: Learn About CBD
• •Headline: Transparency from Seed to Sale. That's the Medterra Promise. Body: We're committed to providing you with the purest CBD. That's why we offer full traceability and easy access to third-party lab reports for every product. Experience the Medterra difference. Call to Action: View Our Lab Results