Brand Tone

Professional yet Approachable, Innovative and Modern, Supportive and Appreciative, Confident

Brand Values

• •Personalization & Customization
• •Comfort & Quality
• •Professionalism
• •Innovation
• •Customer Satisfaction
• •Supporting Healthcare Professionals

Best Practices

• •Always Emphasize the "Custom-Fit" & Technology: This is MedTailor's primary USP. Consistently highlight how personalization through technology leads to superior comfort and professionalism.
• •Speak the Language of Healthcare Professionals: Use terminology they understand but keep it aspirational and supportive. Acknowledge their hard work and dedication (e.g., "life savers," "healthcare heroes").
• •Maintain a Balance of Professionalism and Relatability: While the product is technical and for professionals, the tone should remain approachable, especially on social media. Showcase real healthcare workers and students.
• •Focus on Benefits, Not Just Features: Instead of just saying "AI-powered measurements," explain the benefit: "scrubs that fit like they were made just for me, ensuring maximum comfort." Translate features (e.g., "LumaSoft FLX™ fabric") into tangible benefits ("supreme softness and breathability").
• •Be Consistent Across All Channels: While the style might vary slightly (e.g., more casual on TikTok vs. more formal on LinkedIn), the core values (customization, quality, support for professionals) and the innovative, confident, yet approachable tone should remain consistent. Ensure influencer messaging aligns with these core tenets.

Social Perception

Positive for Fit and Comfort, Innovative and Convenient Measuring Process, Stylish and Professional Appearance, Emerging Brand with Growing Interest, Influencer-Driven Perception, Value Proposition

Copy Examples

• •Headline: Ditch the "One-Size-Fits-All." Embrace Scrubs Designed for *You*. Body: Tired of scrubs that are too baggy, too tight, or just...not right? MedTailor uses innovative AI-powered measurements to create custom-fit scrubs that move with you, keeping you comfortable and confident through every shift. Experience the difference a perfect fit makes. #MedTailoredForMe #HealthcareHeroes
• •Headline: Your Dedication Deserves Custom Comfort. Body: You pour your heart into caring for others. We pour our expertise into crafting scrubs that care for you. MedTailor offers personalized style, premium, breathable fabrics, and a fit that’s uniquely yours. Because when you feel good, you do good. #CustomScrubs #MedicalProfessionals
• •Headline: The Future of Medical Apparel is Here: Measured by AI, Made for You. Body: Step into scrubs that feel like a second skin. Our revolutionary in-app measuring technology ensures a flawless fit, tailored to your precise dimensions. Professional, stylish, and unbelievably comfortable – it’s time to upgrade your workwear. #MedTailor #InnovativeScrubs #FutureOfHealthcare
• •Headline: Finally! Scrubs That Work as Hard as You Do (and Look Good Doing It). Body: Long shifts demand peak performance – from you and your attire. MedTailor scrubs combine durable, wrinkle-free fabrics with a custom fit that won’t hold you back. Look sharp, feel supported, and focus on what matters most. #ScrubLife #ComfortAndStyle #MedicalWear
• •Headline: From Petite to Tall, and Every Body In Between – We’ve Got You Covered. Body: Stop the frustrating search for scrubs that truly fit. MedTailor celebrates every unique body shape. Our custom-fit process ensures your scrubs are the perfect length, the perfect contour, and perfectly comfortable. Feel seen, feel valued, feel your best. #InclusiveSizing #PerfectFitScrubs #MedTailorForAll